X Corp Has Updated Their Mobile Apps, Finally, But the iOS App Is Still Named ‘Twitter’
Any normal company planning a product name change would have everything sorted out with the iOS App Store and Android Play Store ahead of time. Needless to say, X Corp is not a normal company and so of course they didn’t have anything sorted out. Yesterday an update to the Twitter app appeared in Google’s Play Store, with a new icon and new app name: “X”.
Today, an update to the Twitter app finally appeared on Apple’s App Store. It has the new icon, but the app’s name is still “Twitter”. The app’s description calls it X, though:
The X app is the trusted digital town square for everyone.
What gives? On Twitter X, Nick Sheriff points to a rule I heretofore wasn’t aware of. Apple doesn’t allow single-character app names:
On iOS, the situation is distinct as Apple does not permit any app
to have a single character as their app name.
If they manage to obtain approval, it would mark the first
instance since the inception of the iOS App Store that such a
permission has been granted.
So who’s going to budge? Will Apple grant a unique exemption allowing X Corp to have the first and only single-character app name in the entire App Store, or will X name the iOS app something longer (X App? X: Everything? X 69?)
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Any normal company planning a product name change would have everything sorted out with the iOS App Store and Android Play Store ahead of time. Needless to say, X Corp is not a normal company and so of course they didn’t have anything sorted out. Yesterday an update to the Twitter app appeared in Google’s Play Store, with a new icon and new app name: “X”.
Today, an update to the Twitter app finally appeared on Apple’s App Store. It has the new icon, but the app’s name is still “Twitter”. The app’s description calls it X, though:
The X app is the trusted digital town square for everyone.
What gives? On Twitter X, Nick Sheriff points to a rule I heretofore wasn’t aware of. Apple doesn’t allow single-character app names:
On iOS, the situation is distinct as Apple does not permit any app
to have a single character as their app name.
If they manage to obtain approval, it would mark the first
instance since the inception of the iOS App Store that such a
permission has been granted.
So who’s going to budge? Will Apple grant a unique exemption allowing X Corp to have the first and only single-character app name in the entire App Store, or will X name the iOS app something longer (X App? X: Everything? X 69?)