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Women’s Sports Are Raking in Investments. The Final Four Shows Why.

With stars, story lines and skill, the TV rights for the women’s Division I basketball tournament could be worth over $80 million, part of a larger wave of investors flocking to women’s sports.

With stars, story lines and skill, the TV rights for the women’s Division I basketball tournament could be worth over $80 million, part of a larger wave of investors flocking to women’s sports.

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