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‘The Lost Voice’

One of Apple’s latest accessibility features is Personal Voice — for people who are “at risk of voice loss or have a condition that can progressively impact your voice”, Personal Voice lets you create a voice that sounds like you.

The Lost Voice is a two-minute short film celebrating this feature. It’s a splendid, heartwarming film, and it’s especially remarkable to see so much effort, such remarkable production values, being applied to marketing a feature for a tiny fraction of Apple’s users. Most people do not need this feature. But for those who do, it seems life-altering.

Apple at its very best.

 ★ 

One of Apple’s latest accessibility features is Personal Voice — for people who are “at risk of voice loss or have a condition that can progressively impact your voice”, Personal Voice lets you create a voice that sounds like you.

The Lost Voice is a two-minute short film celebrating this feature. It’s a splendid, heartwarming film, and it’s especially remarkable to see so much effort, such remarkable production values, being applied to marketing a feature for a tiny fraction of Apple’s users. Most people do not need this feature. But for those who do, it seems life-altering.

Apple at its very best.

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