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Oracle Red Bull Racing sign up Neat as video conferencing partner
Neat deal sees Oracle Red Bull Racing go all in on video conferencing.
Oracle Red Bull Racing announces Neat as official video conferencing partnerPartnership starts from 2025 Formula 1 seasonNeat will provide video conferencing kit to the team
One of Formula 1’s most dominant teams in recent years has announced a new tech partnership showing the importance of video conferencing in the sport.
Reigning Formula 1 world team and driver’s champions (at the time of going to press) Oracle Red Bull Racing, has announced it will be teaming up with Neat for the start of the 2025 Formula 1 World Championship.
The three-year deal will see Neat devices used throughout Oracle Red Bull Racing’s entire organization, including its headquarters just outside Milton Keynes, UK, as well as branding on the team’s car and uniforms.
Neat partnership for Oracle Red Bull Racing
The partnership sees Neat named as the team’s exclusive Video Conferencing Hardware Partner and an Innovation Partner, possibly replacing an existing relationship Oracle Red Bull Racing had with Zoom.
“With our shared commitment to innovation and excellence, we are excited to welcome Neat to the Oracle Red Bull Racing Team and look forward to working together to support simple and immersive collaboration experiences for our organization,” said Christian Horner, Team Principal and CEO, Oracle Red Bull Racing.
“Close teamwork, passion, and creativity are key to the Team’s success on the track, and Neat’s video technology allows us to collaborate at our best.”
The 2025 Formula 1 season will feature 24 races across the globe, with the team travelling to new venues every few weeks, meaning video conferencing and online collaboration tools have never been more important, especially in a sport where gaining even the slightest advantage on your competitors can mean the difference between winning and second place.
Neat offers a range of video conferencing display and camera hardware, alongside its Pulse full-service offering, which gives companies full oversight and control of device deployment across their organization.
“Oracle Red Bull Racing is known around the world as a team that has achieved the highest levels of success in Formula 1 racing, and we are pleased to join them as a partner,” said Janine Pelosi, CEO of Neat.
“Neat’s passion for delivering simple yet powerful collaboration experiences aligns perfectly with the Oracle Red Bull Racing team’s dedication to bringing a complex organization together to achieve success. This partnership brings the Neat brand to a large global audience while staying true to our core ethos of bringing people together with our elegant and powerful video devices.”
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Microsoft says that it is making progress in its Secure Future Initiative — but there is still work to do
Microsoft has made progress in the SFI, and has backed up its claims with numbers. But there is still work to do.
Microsoft has released the November update for its Secure Future InitiativeNew security oriented solutions have been introduced across environmentsMicrosoft also announces a new Windows Resiliency Initiative
Microsoft has released the second update to its Secure Future Initiative – a program introduced to address critical security challenges and vulnerabilities experienced by the company which led to state-sponsored threat actors compromising US government data.
Microsoft has built upon progress made in its September 2024 update, where it introduced a number of security-oriented changes, including tying security to performance evaluations and introducing the Security Skilling Academy.
The company says further progress has now been made across Microsoft’s six engineering pillars to ensure “security above all else” to help protect users, businesses and contractors.
More progress across the pillars
(Image credit: Microsoft)
In the September 2024 update, Microsoft advanced the security of its first pillar, ‘protect identities and secrets’, by boosting the protection of access token signing keys on Microsoft Entra ID, Microsoft Account, and Microsoft Active Directory Federation Services. Microsoft also introduced phishing resistant credentials across the productivity environment.
A number of major changes have also now been revealed, with the Microsoft Azure Portal, Microsoft Entra admin center, Intune admin center, and Microsoft 365 admin center all getting multifactor authentication enabled by default for new tenants.
MFA is also being enforced across Microsoft’s productivity environments to reduce the risk of phishing and credential theft.
For pillar two, ‘protect tenants and isolate production systems’, the September update saw Microsoft introduce lifetime management and secure defaults for Microsoft Entra ID accounts, alongside removing management from legacy platforms such as the Azure Service Management API. These updates saw 5.75 million tenants eliminated and 440,000 resources removed.
The company says its progress since September has seen Microsoft introduce the Entra Conditional Access template which requires users to meet a certain level of device compliance. Moreover, Microsoft says it has rolled out almost 100,000 ‘locked-down’ devices, with 28,000 high-risk users moved to secure virtual machines.
(Image credit: Shutterstock)
September’s update to the third pillar, ‘protect networks’, saw Microsoft configure over 99% of its network devices to a baseline standard, with physical devices continually monitored for vulnerabilities and security hygiene. All Microsoft services had service tags added to help identity owners of traffic in the Microsoft network, and centrally configured network policies were introduced.
Since then, Microsoft has made Azure Virtual Network Encryption available, with Domain Name System Security Extensions support in public preview. Microsoft also refined its ‘over 99%’ number to 99.3%, and highlighted the implementation of mandatory access control lists to isolate physical assets and prevent lateral movement in the event of network compromise.
September saw Microsoft increase security for pillar four, ‘protect engineering systems’, by tracking software assets in production environments, applied new policies to harden code repositories, as well as a number of changes to pipelines, testing environments and derived credentials.
Microsoft has now introduced GitHub Advanced Security to allow customers to scan Azure DevOps Git repositories for secret exposures, as well as blocking new secrets from being exposed at push. More work is to be done here, however, as Microsoft is still working towards removing secrets from code, but the report highlights the introduction of authentication protocols to eliminate exposed credentials and secrets.
For ‘monitor and detect threats’, Microsoft’s fifth pillar, September saw Redmond introduce service-level security audit logging in standard libraries, as well as a centrally enforced security log retention period. Microsoft also said it was working to add new methods for detecting known threat actors’ tactics, techniques and procedures to red teaming tools, and expanded the availability of Microsoft 365 audit logs.
November’s update shows that Microsoft has also introduced consistent audit logging across all services with a retention period of two years, with logging also expanded to Microsoft’s cloud services.
Finally, September’s update to the sixth pillar, ‘accelerate response and remediation’ saw the reduction of Microsoft’s time to mitigate critical cloud vulnerabilities, the introduction of cloud common vulnerability and exposures (CVE) publishing, and the launch of the Customer Security Management Office that provides updates and advisories on unfolding security incidents.
Now, Microsoft has released figures showing that they successfully addressed 90% of high severity cloud vulnerabilities within their reduced time to mitigate and published 800 cloud CVEs. Microsoft is now looking to issue security reports on nation-state actors direct to customers through Azure, Microsoft 365, and Dynamics 365.
Microsoft has also announced it is introducing the Windows Resiliency Initiative which is aimed at increasing the security of business devices, addressing the lessons learnt from the Crowdstrike outage, and increasing the usage of Windows 11.
The new initiative is aimed at reducing the number of admin privileges applications require in order to run, introducing better security controls for running apps and drivers, and boosting phishing resistance.
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Microsoft unveils a whole host of new AI agents to solve even your trickiest business problems
Agents are set to give Microsoft 365 Copilot a whole new lease of life.
Microsoft unveils a host of AI-powered agents at Ignite 2024AI agents promise to solve even specialized business problemsMicrosoft Teams and Share Point among tools getting the upgrades
Microsoft has revealed a host of new AI-powered agents it says will help users and businesses alike address some of their most pressing issues.
At Microsoft Ignite 2024, the company unveiled several new specialized agents working across the Microsoft 365 suite alongside office software stalwarts such as SharePoint and Teams, as part of an initial look at how transformative the technology can be.
The company says the launch will see the agents, “take on unique roles, working alongside or on behalf of a team or organization to handle simple, mundane tasks as well as complex, multi-step business processes.”
AI agents for Microsoft 365
(Image credit: Microsoft)
Among the new agents is Employee Self-Service Agent in Microsoft 365 Copilot Business Chat (BizChat), which can quickly provide answers for employees concerning specific HR and IT policies within their business. Users can get information from BizChat on anything from payroll data, holiday allowance, requesting a new laptop from IT, and much more, all in a single location.
Microsoft also revealed users will be able to create and customize agents for its SharePoint collaboration platform in order to help support everyday tasks and processes. For example, an agent can be designed to learn about a specific project or business area, with users able to ask the agent questions about specialized areas, and the answers shared in real time across emails, meetings and chats.
As for Microsoft Teams, there is a new Facilitator agent which the company says can provide more effective collaboration and communication by taking notes in real-time, before sharing a summary of the most important information as the chat continues. There is also a new Interpreter agent which can translate up to nine languages at one time in a Teams meeting, allowing participants to speak and listen in the language of their choice.
Finally, a new Project Manager agent is able to automate project management in the Microsoft Planner platform, either creating an entirely new plan, or offering one of a series of pre-configured templates. The agent can then handle assigning tasks, tracking progress, and sending reminders and notifications to get status updates.
Build it smarter
(Image credit: Microsoft)
Elsewhere, Microsoft has also announced several updates for Copilot Studio, the platform used for building new agents.
Going forward, users will now be able to build smarter autonomous agents, able to take action on their behalf, for example responding to an email, or recording an uploaded file, without having to prompt the agent each time.
There will also be a library of agent templates for common business scenarios, helping users create an agent for the first time, alongside the existing range of customizations on offer.
Users will also be able to upload images to Copilot Studio, with agents able to analyze the uploads and ask questions about the images in order to gain extra context and insight. Any unanswered questions can be solved by matching specific instructions to fix a knowledge gap at the root of each unanswered question, with the ability to add new sources over time and build up the agent’s intelligence.
Developers will also be able to build “full-stack, multichannel, trusted agents” using a new Agent SDK that brings together tools from Azure AI, Semantic Kernel and Copilot Studio, and can be deployed across multiple channels, such as Microsoft Teams, Microsoft 365 Copilot, the web and other third-party messaging platforms.
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These new updates to Microsoft Teams might actually help make it a smarter work companion
Microsoft Teams is getting smarter translation tools and Copilot-enabled quick summaries.
Microsoft Teams is upgrading its translation toolsUp to 51 spoken and 31 translation languages now on offerCopilot-generated file summaries also coming to boost productivity
Connecting with colleagues, customers, and friends across the world is set to get much simpler thanks to a significant update to Microsoft Teams.
The video conferencing service has revealed it will be introducing transcription for multi-lingual meetings, supporting more languages than ever, even when it comes to meeting recaps.
Revealed as part of Microsoft’s Ignite 2024 event news announcements, the news will also see an improved version of document summaries, generated and supplied by Copilot, to help users stay on track with their chats.
Microsoft Teams translation
Microsoft says the upgraded transcription and translation software features will help break down language barriers and facilitate improved collaboration among global teams.
Users will be able to select one of 51 spoken languages and one of the 31 translation languages on offer, with the meeting transcript able to record and supply the whole conversation, no matter what language is spoken.
The feature, which is coming in 2025 for Microsoft Teams desktop, web, and mobile apps, will also see live translations for captions and live transcripts supported.
Users will also receive an automatically-generated meeting recap supplied in whatever language they chose, after the meeting has ended, and can even alter the translation language via the Recap tab.
Elsewhere, the company revealed that Teams users will also be able to have a Copilot-generated summary of a file shared with them in a chat without needing to switch between apps.
Often, when a file is shared in a Teams chat, users aren’t able to read through and digest in quickly, but the new feature, coming in preview in early 2025 will be able to quickly summarize the content so the user can understand the main points without opening the file.
Only users with access to the file will get a summary, so there’s no risk of security leaks, with summaries carrying the same sensitivity label as the original file for extra safety.
Finally, the company is looking to make Microsoft Teams a place for employees of all levels to communicate via an upgrade to its Storyline feature, which will now be integrated within the platform.
Storyline will give all employees the opportunity to follow updates and notifications from leadership, discover content, contribute ideas and perspectives and express themselves to senior management, all from within Microsoft Teams.
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Microsoft just released a new mini PC aimed at getting your business using Cloud PCs in no time
Quick-start Windows 365 Link Cloud PC device looks to get workloads connected quicker than ever.
Windows 365 Link Cloud PC unveiled at Microsoft Ignite 2024Offers dual monitor connection, Wi-Fi, Bluetooth and moreWindows 365 Link device will be available in April 2025 for $349
Microsoft has unveiled a new Cloud PC device aimed at getting business workloads onto Windows 365 quicker than ever.
The new Windows 365 Link is a business-focused mini PC able to give users their classic Windows desktop experience on a cloud PC, with everything hosted in Azure, in an easy to deploy and manage low-footprint device.
Announced as part of the company’s Microsoft Ignite 2024 event, the Windows 365 Link device will be available in April 2025 for $349, and is in preview now for selected customers.
Windows 365 Link
(Image credit: Microsoft)
The compact and lightweight device features a fanless design that should mean it can easily fit in to most workspaces, as well as being able to be unplugged and taken somewhere else when needed.
Microsoft says the Windows 365 Link takes seconds to boot up and will “instantly” wake up from sleep mode. Monitoring and management will come via Microsoft Intune, meaning the device can easily sync up with other Windows PCs, and configuration can reportedly be completed within minutes of turning on, with automatic updates coming as a standard – with the ability to factory reset remotely in minutes for easy reuse.
When it comes to connectivity, the device will offer dual 4K monitor support, four USB ports, an audio port, an Ethernet Port, Wi-Fi 6E and Bluetooth 5.3, with Microsoft promising “seamless” connectivity to wired and wireless accessories alike.
Microsoft says the new Windows 365 Link will be “secure by design”, as it has no local data or local apps, so your data will stay within Microsoft’s cloud at all times.
Security baseline policies will be enabled by default and security features cannot be turned off, with passwordless authentication for logins via Microsoft Entra ID and the Microsoft Authenticator app or USB security keys.
Given its promised flexibility, Microsoft has also made the Windows 365 Link stand out in terms of sustainability. The device is made with 90% post-consumer recycled aluminum alloy in its top shield and 100% pre-consumer recycled aluminum alloy in its bottom plate. Its motherboard contains 100% recycled copper and 96% recycled tin solder, and the device as a whole reportedly offers lower energy consumption than most desktops.
If your business wants to try out the new device now, a preview program is now open for applications to organizations with desk-based workers using Windows 365 in Australia, Canada, Germany, Japan, New Zealand, the United Kingdom and the United States.
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Microsoft reveals Excel, Outlook and PowerPoint upgrades powered by Copilot — showing AI might actually be the key to unlocking your workplace creativity after all
Microsoft 365 tools such as Excel, Outlook and PowerPoint get a Copilot boost.
More Copilot-powered features coming to top Microsoft 365 toolsMicrosoft Excel gets new template-building toolPowerPoint can now build richer slides, and Outlook gets smarter calendar integration
Microsoft has unveiled a host of Copilot-powered upgrades to some of the most popular office software tools in use today.
The likes of Excel, Outlook and PowerPoint are all set for another AI-enabled update after the company revealed the news at its Microsoft Ignite 2024 event.
Microsoft says the changes will lead to greater efficiency and productivity across the board, freeing up more time and space for workers at all levels to focus on the tasks that really matter.
Copilot upgrades
Included in the new updates is a new Microsoft Excel tool which aims to make creating specialized spreadsheets more straightforward for workers at all levels.
The new “start experience” will let users tell Copilot exactly what kind of spreadsheet they are creating, whether it be a project budget, inventory tracker, sales report, or anything else, and the tool will suggest a template file.
This template can then be refined further with headers, formulae and even visuals, giving the user a kickstart on creating the perfect spreadsheet.
This feature will be generally available by the end of the year with Microsoft 365 Copilot in Excel.
Elsewhere, Copilot will soon be able to better integrate with a user’s Outlook platform in order to analyze their calendar to pick and schedule the best time for events such as 1:1 meetings, or even just some focus time.
The tool, available by the end of November 2024, can even help draft an agenda for a meeting by prompting it with details about the goals of the event, for example, “The goal of this meeting is to review the next project and introduce a team member”, and create an agenda to help the meeting stay on track.
Microsoft Places will also get closer integration with both Outlook and Teams, bringing AI-powered location tools that will help workers get the most out of being in the office.
(Image credit: Shutterstock)
There are also a range of new PowerPoint tools enabled by Copilot that Microsoft says will help users create better presentations in a matter of minutes.
This includes Copilot’s Narrative Builder feature, which will use information from a pre-established template and referenced file from the user to create a full-scale first draft presentation, including branded design, speaker notes and built-in transitions and animations.
Copilot can also now handle translation of PowerPoint presentations, with 40 languages initially available, all whilst keeping the slide design as intended, helping get your message across to colleagues around the world.
Narrative Builder is coming to Copilot in PowerPoint in January 2025, with translation coming to Copilot in PowerPoint on the web beginning in December and for desktop and Mac in January 2025.
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Intel’s next-gen Arc B580 spotted, backing up rumors of a December launch for Battlemage GPUs
Leak about packaging for Battlemage B580 is a hopeful hint the budget GPU we desperately need could arrive soon.
Leak suggests the box for Arc B580 is being readiedThis comes on top of rumors that Intel will launch Battlemage next monthWe can hope for a true budget 1080p champ in those 2nd-gen Arc GPUs
Rumors around Intel’s next-gen Battlemage desktop GPUs are ramping up, with the latest being a sighting of the Arc B580 graphics card – or at least a hint that the packaging is being readied.
Tom’s Hardware noticed the appearance of a shipping manifest, presented in a post on X, seemingly for the box of the Battlemage (BMG) B580 GPU.
First Battlemage B580? pic.twitter.com/uz0aaJlPtANovember 18, 2024
Naturally, take this with some seasoning – plus the leaker in question is not one we’ve heard of before – but the packaging for the next-gen Arc graphics cards being readied (since September, apparently) falls in line with recent spinning from the rumor mill.
That includes speculation from a couple of days ago that showed a leaked teaser, showing Intel has a Battlemage announcement for December, which follows a rumor from earlier this month suggesting the exact same thing.
So, at least in theory, the revelation of these new 2nd-gen Arc GPUs is almost upon us.
(Image credit: Future / John Loeffler)
Analysis: Battling at the lower-end of the GPU market
An imminent reveal makes sense in terms of Intel wanting to get in ahead with its Battlemage GPU launch, given that both AMD and Nvidia are at this point strongly rumored to be about to reveal their respective next-gen ranges of graphics cards – RDNA 4 and Blackwell – at CES 2025.
Previous rumors had suggested an early 2025 launch for Battlemage, but perhaps Intel fears its 2nd-gen Arc graphics cards might get lost in the hype battle between RDNA 4 and RTX 5000 GPUs if it waits that long – drowned out by the noise made around those rival GPUs, even if they aren’t direct rivals for Intel – so Team Blue has stepped up its plans.
Remember, we might just get a Battlemage announcement in December, and the boards themselves may not go on sale until later (in fact, that’s likely to be the case).
Seeing the Arc B580 mentioned specifically is interesting, as the gist of what we’ve heard regarding the performance of Battlemage GPUs is that they’ll all be targeting the lower end of the market.
Rumor has it that the top 2nd-gen Arc graphics card will run with 32 Xe cores, so will equal the current-gen (Alchemist) Arc A770 – so that’d fit with a theoretical B580 model. (Intel would have to drop this configuration down a tier to make sense, in other words – remember, though, there’ll be architectural performance improvements here, too, it’s not all about core count). So, perhaps the B580 will be the top offering with Battlemage, but this is all guesswork, really.
Whatever the case, it’ll be great to get some new budget GPUs – with truly affordable price tags – as this is an area Nvidia especially, and AMD too, has neglected for too long. Therefore, it’s a space where Intel can hopefully get in and make a meaningful difference in the world of desktop GPUs. Fingers and toes crossed.
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Netflix drops trailer for ‘true-ish’ new series Apple Cider Vinegar that shows the bitter side of the wellness industry
New Netflix series Apple Cider Vinegar has a trailer and the true story it’s inspired from sounds truly shocking.
Netflix is no stranger to shocking programs. Among the best Netflix shows you can find documentary hits like Don’t F*** with Cats and dramatizations like the chilling Woman of the Hour, which I hailed as my scariest movie of 2024. Now I’m adding a brand new “true-ish” series to my watchlist, which follows a fraudster as she claims she cured her stage four brain tumor through health and wellness methods.
In an age where influencers are recommending all sorts of products on social media, stories like this are horrible to witness. Apple Cider Vinegar tells the story of Belle Gibson, a wellness influencer who pretends she cured her terminal cancer to boost her social media presence and earn money. Her lies were eventually exposed and she was convicted, with the series based on the book The Woman Who Fooled the World by journalists Beau Donelly and Nick Toscano.
Take a look at the shocking trailer below. We don’t have a release date just yet, so we’ll have to keep our eyes peeled!
What else do we know about Apple Cider Vinegar?
Tudum revealed that: “Apple Cider Vinegar is a true-ish story based on a lie, about the rise and fall of a wellness empire; the culture that built it up, and the people who tore it down. Certain characters and events have been created or fictionalized.”
So while this is inspired by the real life fraudster Belle Gibson, it’s important to note it is not a straight documentary or biopic and that not everything you see on screen happened. So take that with a pinch of salt (or spoonful of apple cider vinegar?) before you decide to jump in.
The series stars Kaitlyn Dever, who you may recognize from the Hulu series Dopesick, as Belle. She’s joined by other great stars including Alycia Debnam-Carey, Aisha Dee, Tilda Cobham-Hervey, and Mark Coles Smith.
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ChatGPT’s Advanced Voice Mode could finally get ‘eyes’ soon with sci-fi video calling feature
New beta code hints that ChatGPT’s video call feature might be coming to Advanced Voice Mode soon.
ChatGPT’s Advanced Voice Mode could be getting ‘eyes’ soonInitially unveiled in May 2024, we haven’t heard much about the feature sinceBeta code references ‘Live camera’ hinting an impending launch
ChatGPT‘s long-anticipated ‘eyes’ could be coming to Advanced Voice Mode soon allowing you to have video calls with AI.
OpenAI originally unveiled the feature in May showcasing how Advanced Voice Mode could see what you show it and speak back to you about the subject.
In the demo, Advanced Voice Mode was shown a dog and was able to determine the subject and everything else related to it, including the animal’s name. Since that demo and an Alpha release, OpenAI hasn’t mentioned this feature and we’ve heard nothing about its development. Until now.
Code in the latest ChatGPT v1.2024.317 beta build, originally spotted by Android Authority, hints at ChatGPT’s eyes coming sooner rather than later. OpenAI hasn’t officially confirmed the name for the sci-fi video call feature yet, but according to the code strings it’s going to be called ‘Live Camera’.
For users who have been waiting for further information on ChatGPT’s Visual Intelligence and Google Lens competitor, this is a good sign that Live camera could be entering into beta soon followed by a wider official release.
Trying #ChatGPT’s new Advanced Voice Mode that just got released in Alpha. It feels like face-timing a super knowledgeable friend, which in this case was super helpful — reassuring us with our new kitten. It can answer questions in real-time and use the camera as input too! pic.twitter.com/Xx0HCAc4ToJuly 30, 2024
Would you video call with AI?
A video call option sounds like the natural evolution of ChatGPT’s Advanced Voice Mode, allowing you to effectively video call AI. While that might sound incredibly dystopian, it could end up being a fantastic addition to the way we interact with AI models.
ChatGPT’s Advanced Voice Mode and other AI voice assistants, like Gemini Live, have proven that there is far more to interacting with AI than a chatbot. Offering as many ways to interact with AI as possible allows users to decide how it best fits their needs and opens up new ways of implementing the software into daily life. I expect this ‘Live camera’ functionality to be a game-changer for accessibility needs, especially for those with visual impairment.
Hopefully we hear more about ‘Live camera’ soon, but it’s good to know, at least, that OpenAI hasn’t forgotten the feature’s existence.
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Perplexity’s new Buy with Pro is the perfect AI-powered shopping assistant for Black Friday
Perplexity now has a ‘Buy with Pro’ feature that lets you shop using AI.
Perplexity has launched a new AI-powered shopping featureBuy with Pro will help you make purchase decisionsYou can then buy with one click directly within Perplexity
Popular AI search tool, Perplexity, has been updated just in time for Black Friday with a new ‘Buy with Pro’ shopping feature.
The AI-powered shopping tool is available for users in the US right now, but will be expanding to other countries soon. When searching for a product, Pro members can click the Buy with Pro button to launch the AI-powered shopping experience that remembers their method of payment and delivery address. In order to entice users to use Buy with Pro over the Holiday Season, Perplexity is offering all users free shipping, too.
Think of Buy With Pro as an AI-powered shopping experience that uses Perplexity’s amazing AI search functionality to not only help you make informed decisions, but also shop without the need of the company’s competitors, like Google.
Over the last year, users have flocked to AI search engines such as Perplexity and ChatGPT Search. This new addition, allowing you to shop directly from within Perplexity is the next step in the company creating a true Google Search competitor.
Ask AI for shopping advice
(Image credit: Perplexity)
Perplexity is also launching a Snap-to-Shop experience that is similar to Google Lens. So, you can take a photo of an object and search for it, then ultimately buy it, all from within Perplexity.
Perplexity’s Buy with Pro will help you with purchase decisions by allowing you to ask detailed questions about products and get detailed answers, thanks to Perplexity’s LLM.
Buy with Pro includes new easy-to-read product cards for each product it recommends summarizing the most relevant items, key details, and a link to visit the website or buy. Perplexity maintains that its product recommendations aren’t sponsored, are completely unbiased, and are tailored to your search by its AI. Product cards will be visible to people searching using Perplexity regardless of whether they are a Pro user, or not.
The company says it will be expanding Buy with Pro to other countries in the future, but for now, only those in the US will be able to make the most of Perplexity this Black Friday.
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