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The company is now valued at over $5 billion

In 2025 the Oura Ring will integrate with Dexcom glucose sensorsDexcom data will sit alongside other health points within the Oura appDexcom is investing $75 million into Oura, which is now valued at over $5 billion

Oura recently introduced its fourth-generation smart ring, but now it’s focusing on a new partnership with another giant in the health-tech space. Dexcom, known for its glucose sensors and broader health tech, is partnering with Oura to integrate its data into the Oura ecosystem.

It’s also a larger investment, with Dexcom putting $75 million into Oura’s Series D funding, which values the smart ring company at over $5 billion. Not chump change by any means, but the really good news here is that Dexcom glucose readings will eventually live alongside Oura’s various data points, like Readiness, Stress and Resilience, and can help to provide a better picture of your overall health.

That connection will be accomplished through what Oura dubs ‘integrations’ – data from Dexcom’s glucose biosensors and apps flowing back and forth with the Oura app and the Oura Ring. It’s vice versa, but tracked glucose levels can be read and understood alongside metabolic health findings.

In a press release announcing the partnership, Oura says the first integrations will launch in the first half of 2025.

(Image credit: Oura)

Tom Hale, Oura’s CEO, said in the release, “This partnership with Dexcom will enable us to empower our members to make informed decisions and adjust behaviors to positively impact their biometrics and long-term health. Working together, ŌURA and Dexcom will help members decide what and when to eat by surfacing correlations between activities like sleep and exercise and members’ glucose levels.” Hinting that true to form for Oura, any and all data will be contextualized and likely feed into the various scores that the Oura app and broader ecosystem provide.

Suffice it to say, though, that assuming you have a Dexcom sensor for glucose monitoring, the Oura app will now be able to ingest that data for easy viewing and also show it in line with other factors contributing to your overall health and well-being.

While more information on the integrations from this partnership was not immediately available, there is a good chance Dexcom’s recently launched over-the-counter Stelo sensor for those with type-2 diabetes, prediabetes, and those not at risk, as well as the Dexcom G7 for those with hypoglycemia, type 1 diabetes, and type 2 diabetes, will support working with the Oura app.

This new partnership and Series D investment show that Oura has bigger ambitions and likely enough capital to reach those. With over 2.5 million rings sold since its start and the recently launched Generation 4, the Oura Ring continues to cement itself in the smart ring space and likely stands as one that should be at the top of your list.

You can read our full review of the Oura Ring fourth-generation here and see why it earned four and a half stars.

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US Congressional researchers had correspondence compromised by a foreign actor

Emails from the US Library of Congress reportedly compromisedAttack was likely carried out by a foreign actor, experts claimUS Government institutions are increasingly under attack

Email correspondence to and from staff at the US Library of Congress’ Congressional Research Service have been compromised by a ‘foreign adversary’ in an elaborate hack, reports have claimed.

From January to September 2024, foreign actors have been able to access emails between congressional legislative staff and researchers, according to NBC News.

It’s not yet known exactly how many or which emails were accessed by the hackers, but Congress staff are concerned given the sensitive nature of communications between legislative staff and researchers.

Sensitive information

The Library of Congress is a research library that serves and has dedicated research staff to Congress, responding to over 76,000 inquiries in 2023. The staff offer policy and legal analysis to congressional committees, making it an invaluable resource.

Because of the nature of the library’s work, it’s likely that hackers had access to preliminary legislative proposals, or got unauthorized access to staffer’s opinions and ideas. Reports have confirmed that the US Copyright Office was not impacted.

The attack is said to have been carried out by a ‘foreign adversary’, although it’s not clear which nation actor was behind the breach as of yet. Cyberattacks from the ‘Big Four’ (Iran, Russia, China, and the DPRK) have all increased dramatically in the run up to the election, so investigators will likely be looking in these directions.

As of yet, the origin of the breach is unknown, but staff have been reminded of the phishing and email security guidance, suggesting this may have been the point of origin.

This isn’t the first time in recent months Congressional staff have had their data compromised, as in September 2024, it was revealed almost 3,200 US politicians and staff had their data leaked to the dark web, meaning nearly 20% of people working in Congress were exposed.

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A richer, more agentic world is coming – all powered by Copilot, says Microsoft CEO.

Microsoft CEO Satya Nadella opens Ignite 2024Unveils a host of new Copilot announcements and upgradesReaffirms Microsoft mission to empower the world using AI

The CEO of Microsoft has highlighted how the company’s Copilot AI platform is set to transform how people at all levels can work effectively and productively, particularly when it comes to AI agents.

Speaking in his opening keynote at Microsoft Ignite, Satya Nadella declared “Copilot is the UI for AI, it’s rapidly becoming an organising layer for work, and how work gets done…every employee will have a copilot that knows them, knows how they work.”

“Major platform shifts are in the air,” he added, “I live for these.”

Copilot AI boosts across the board

In a wide-ranging keynote, covering a huge range of new announcements and updates, Nadella introduces a number of Copilot-powered features for top Windows tools such as Microsoft Teams, Outlook, PowerPoint and more.

Copilot will be, “the end to end system for business transformation”, Nadella declared, also unveiling upgrades to Copilot Agent Studio, which will allow users to create a new agent “in seconds” and integrate it into Copilot.

“Sometimes we mysticize these agents as things that take a lot of effort to build,” Nadella said, highlighting how a range of customers had already built third-party agents, “but our vision is that it should be as simple as creating a word document.”

Looking to the future of AI, Nadella, quoting US philosophy professor, John Haugland, noted, “the trouble with artificial intelligence is that computers don’t give a damn – but we do.”

“That’s what really grounds us,” he stated, “amid all this rapid change, we remain grounded in our mission to empower every person and every organization on the planet to achieve more, using this technology to make a difference for themselves, for their teams, and the world.”

“It’s not about tech for tech’s sake, but it’s about translating it into real outcomes,” Nadella added, “its transformational power as it drives growth in business, it improves efficiency and operational leverage.”

“As we enter this middle innings of AI, it’s up to us to empower human achievement, ” he added, “learning these skills will change people’s lives – and in fact, it already has.”

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90% of the businesses jumping on the AI bandwagon are doomed to fail – find out why.

As OpenAI pursues a public benefit structure and global expansion, the influence of the AI powerhouse cannot be understated. However, where hundreds of new businesses jump on the AI bandwagon each year to follow in the footsteps of those successful before them, 90% will inevitably fail.

Every few years, a new hype cycle emerges. Venture Capitalists (VCs), under pressure to deliver exponential returns to their limited partners, are constantly searching for the next big thing. In the 90s, it was the ‘dot com’ boom; today, it’s AI.

While a few pioneering companies are genuinely innovating and developing groundbreaking AI technology, a perfect storm is brewing in the background. As the hype cycle intensifies, a multitude of players, both large and small, rush to capitalize on the trend, often without a clear understanding of the underlying technology or its potential applications.

An accelerating trend

Several macro factors have converged to fuel AI’s rapid advancement. The huge decline in the cost of computing power and storage, coupled with ubiquitous internet access and decades of algorithmic research, have created the ideal conditions for AI’s practical application. While academics have long theorized about the potential of AI with vast datasets, the prohibitive cost of infrastructure has hindered their ability to make these theories a reality.

However, a major shift occurred as the cost of supporting AI models became more affordable and accessible. This democratization of AI infrastructure paved the way for deep thinkers to showcase the technology’s capabilities and possibilities. The myriad of potential business applications for AI sparked a wave of interest and investment. For example, Google’s acquisition of DeepMind for $400 million a decade ago served as a pivotal moment.

This level of activity attracted hype investors, eager to capitalize on the AI boom, pouring substantial funds into the field. This influx of capital created a chaotic landscape as investors raced to invest in AI companies. The hype cycle intensified, leading to restlessness among investors who were not directly responsible for their investments. As with every market trend, soon follows a tsunami of collateral damage, leaving a trail of failed ventures and lost investments.

Why do so many fail?

Many AI startups will inevitably become market roadkill simply because they fail to build out the fundamentals from the beginning. Eager to capitalize on the latest AI trends, they opt to front-end pre-existing platforms like GPT and Gemini. While this approach offers a quick route to market, it ultimately hinders long-term innovation and differentiation. These businesses completely bypass the critical stage of original thought and experimentation. While they may have impressive pitch decks and talented individuals, they lack the true lifeblood of any successful tech startup. Innovation should be ingrained in the DNA of the organization, driving every aspect of its operations.

The core of any successful AI startup is innovation. Bringing something new to the market is essential, as merely replicating existing solutions offers no competitive advantage. To achieve this, companies must hire individuals who are naturally curious problem-solvers and possess a unique perspective on the world.

Where innovation is your currency as a business, technology is your defense mechanism.

Is your business default dead or default alive?

To build a sustainable AI business, profitability and margin are essential. Excessive funding from VCs can actually hinder these goals, as startups become preoccupied with burning cash rather than focusing on profitability. By placing their future in the hands of VCs, startups risk becoming vulnerable to their investment decisions.

VC firms, acutely aware of the cash from their LPs burning a hole in their pocket, are under immense pressure to deploy capital quickly. This urgency often leads to hasty investments in early-stage startups, meaning this same pressure is passed onto entrepreneurs to deliver fast results. In the rush to launch AI products, many engineering teams resort to shortcuts, leveraging pre-existing models like GPT as a foundation rather than investing in original research and development. This approach, while expedient, leads to mass creation of generic, undifferentiated products. As the market matures, consumers will increasingly gravitate towards innovative, unique offerings, leaving behind the AI roadkill.

Ultimately, VCs view companies as assets with the sole purpose of generating substantial returns; numerous conveyor belts heading to the same destination. If a startup’s growth potential falters – and the conveyor belt slows down – VCs may quickly lose interest and invest elsewhere. The constant pressure to achieve milestones and secure additional funding can lead to unsustainable business practices.

Paul Graham of Y Combinator famously describes companies as being in one of two states: default dead or default alive. VC-funded companies are often in the default dead state, as they’re not making money.

Emerging from the hype cycle as a success

Once we filter out the roadkill, the AI market will undergo a major transformation. What will remain are AI technologies that provide genuine value and efficiency gains. Too many well marketed “AI” companies are creating solutions to problems that do not exist. AI will streamline processes, making it easier for businesses to scale operations. Contrary to the sci-fi portrayal of AI as a human replacement, its true value lies in augmentation.

By providing workforces with a robust exoskeleton, AI can empower businesses to continue striving for achievements currently deemed beyond their reach. However, it’s those AI firms that take the time to build out their own IP and proprietary technology that will stand the test of time and deliver the solutions that businesses come to rely on.

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Find out why in today’s economic climate, having ROI on AI is essential for businesses future.

Following Sir Keir Starmer’s pledge at the International Investment Summit on October 14, 2024, to remove AI regulations that “needlessly hold back investment,” and the government’s announcement of billions in AI investment deals, a significant rise in AI-driven digital transformation projects is expected across businesses. These projects are crucial for helping companies adapt to evolving customer needs and market trends.

However, the success of these AI initiatives will require careful monitoring. Just as businesses use specific ROI metrics to evaluate sales performance, they must also establish key performance indicators (KPIs) to measure the ROI of AI-driven digital transformation efforts.

This raises an important question: as organizations begin their AI-driven transformation journeys, how are they measuring their ROI?

The ROI will differ

The measurements used will vary depending on the size and nature of the business and the scope of the transformation project. Nevertheless, businesses can evaluate the success of their AI initiatives through the following metrics:

Customer experience metrics: Net Promoter Score (NPS), customer satisfaction scores, and customer retention rates;

Financial performance: Revenue growth, profit margins, and ROI on digital initiatives;

Employee engagement: Employee satisfaction scores and turnover rates;  Operational Efficiency: Time saved in processes, cost reductions, and productivity improvements;

Digital adoption rates: Percentage of employees effectively using new tools and technologies;

Data-driven decision making: Frequency of data usage in strategic decisions and insights generated from analytics. 

While many potential metrics exist to measure the ROI of AI, identifying the right one requires a thorough evaluation of a company’s technology tool stack. Business leaders must first assess where AI can significantly impact their operations—pinpointing areas where processes are inefficient, or where workloads are overly demanding. With this insight, clear and achievable ROI goals can be established, along with the appropriate metrics to track progress toward those goals.

However, even if a business defines its metrics and understands the reasons behind pursuing a digital transformation project, this doesn’t guarantee the success of an AI-driven transformation.

Giving your digital transformation project the best chance for success

Your AI-driven digital transformation project could fail before it even begins. While this may sound contradictory, it’s a common reality—many projects falter because the business’s technological infrastructure or culture isn’t ready to support the transformation.

To avoid this, businesses must first assess whether their current IT infrastructure can handle an AI transformation. Implementing AI is a significant leap that requires advanced skills and strong infrastructure management. A comprehensive evaluation of the technology stack is essential, including assessing whether existing software can support AI integration and identifying any potential compatibility issues or vulnerabilities that must be addressed.

Beyond technical considerations, the human element is equally critical. Alongside evaluating their technology, businesses must assess the skills of all employees who will interact with the new AI systems, whether occasionally or on a day-to-day basis. This applies to both seasoned IT professionals and new hires. Given the novelty of AI, a skills gap should be expected and proactively managed through targeted training or strategic recruitment. Closing this gap is crucial. Without a solid understanding of AI and its applications, any investment in technology risks falling short of its potential.

The floodgates have opened, and AI will be at the forefront for the foreseeable future.

AI has undoubtedly been the topic of the year, and investment in AI-driven digital transformation projects is set to grow. While 59% of organizations are already using AI solutions and planning to increase their investment, many still risk falling short in their AI transformations. Amid the excitement and rapid advancements, businesses must not only focus on measuring the ROI of AI but also ensure that their infrastructure is fully prepared to support it.

Business growth under threat

Currently, 80% of digital transformations fall short of their intended ROI, and a McKinsey study revealed that 33% of executives identify culture and behavior as the primary challenge in tech-enabled transformations.

As companies start to implement AI technologies, they find that their organizational culture is not keeping up with the pace of change, leading to resistance and failure. All types of transformation impact company culture, and existing culture influences the success of these transformations. This symbiotic relationship is crucial but is often overlooked. The rise of AI and its role in Industry 6.0 has amplified these concerns, with many fearing job displacements due to a lack of understanding about AI’s implications, often stemming from inadequate education and a sense of insecurity within the organization.

In conclusion, for organizations to reap the rewards -in AI-focused digital transformation projects, they must both avoid becoming caught up in the glitz of AI technologies without considering the necessary steps for correct implementation, and have a real understanding of the desired ROI they’re looking to achieve using AI. Organizations should not just implement AI for the sake of it and hope for the best.

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A hacker with a Hong Kong address lurked on Maxar servers for a week, stealing sensitive employee information.

Maxar notifies California Attorney General of data breachIt says sensitive employee data was stolen in the attackThe attacker used a Hong Kong address to breach the systems

Maxar Space Systems has reported suffering a data breach in which it lost sensitive employee data.

Confirming the breach in a filing with the California Attorney General, as well as in a breach notification letter sent to affected individuals, the company revealed an unidentified threat actor accessed its systems early in October 2024.

The hacker, who allegedly used a Hong Kong-based IP address for the intrusion, lurked for a week, exfiltrating sensitive data, before being spotted on October 11, and quickly ousted.

Hidden Risk

Before being expelled, the crooks managed to steal sensitive information on a yet undisclosed number of Maxar employees, including people’s names, postal addresses, Social Security Number (SSN), business contact information (business phone, location, business email, and other data), gender, employment status, employee number, job title, hire date, role start date, and in some cases – termination date, supervisor, and department information.

This is more than enough information to run all kinds of cyberattacks, from phishing, to identity theft, and possibly even ransomware and wire fraud. Luckily, bank account information and birth dates were not exposed.

Maxar said it notified the police, and offered both current and former employees a year’s worth of identity theft protection and credit monitoring via IDShield and IDX. “We strongly encourage you to report incidents of suspected identity theft to law enforcement,” the company added.

The affected company is a division of Maxar Technologies, specializing in the design, manufacturing, and integration of advanced satellite systems and space-based solutions for commercial and governmental applications.

It has roughly 2,600 employees, with more than half having US security clearances, meaning they can work on US government contracts.

Maxar Technologies, on the other hand, is a major space technology and intelligence company that provides geospatial data, satellite imagery, and advanced analytics to support industries such as defense, intelligence, and commercial sectors. This sector was not breached.

Via TechCrunch

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Some Windows 11 24H2 users are reporting more troublesome glitches at the hands of the latest update for November.

Windows 11 24H2’s cumulative update for November introduces more bugsThere are some very odd instances of repeated installation failuresAnother bug is reportedly causing crashes while gaming

Windows 11 24H2 has run into more problems with bugs – some of them quite weird affairs – courtesy of the latest update released for this most up-to-date version of the operating system.

Windows Latest points out some of the fresh issues uncovered with the cumulative update for November, which was released last week.

One of the stumbling blocks for some Windows 11 24H2 users is that the new update, patch KB5046617, simply won’t install – failing with one of those unhelpful error codes (0x800f0991 and 0x800f0922 are flagged up as being a couple of the more common errors appearing). Sometimes this happens when the installation process comes close to the halfway point.

A new spin on this is that some Windows 11 users are reporting that the November patch seems to install okay, but when checking in the Windows Update history afterward, there’s a message saying it actually failed. In another case, a Redditor reports that this update has been installed a few times, despite seeming to complete successfully each time.

There are quite widespread reports of various installation woes at the usual places online, such as Microsoft’s Answers.com help forum and Reddit.

There are a bunch of other problems highlighted by Windows Latest, including the update promising to fix that nasty issue where Alt-Tabbing led to a big pause – and a black screen – when switching between apps. Apparently, this is fixed for some users, but not others.

PC gamers are also running into trouble with glitches causing weird colors in HDR (with them appearing to be overly bright in some cases), and some PCs are crashing randomly when playing games (and at other times, too, but more commonly when gaming, we’re told). Nasty.

Other miscellaneous problems include Taskbar icons vanishing, USB devices connected to hubs no longer working after KB5046617 has been installed, and Lenovo laptops having their keyboards and touchpads malfunction – which the tech site tells us is fixed by disabling Fast Startup.

(Image credit: Shutterstock/Grustock)

Analysis: Stormy waters

The stormy seas Windows 11 24H2 finds itself trying to navigate don’t appear to be getting any calmer – we’ve seen plenty of bugs with the latest version of Microsoft’s OS, and a heap more on the pile thanks to this most recent patch isn’t helping.

Of course, installation failures are nothing new – these pop up with depressing regularity, in fact. However, the case in which the November update seems to install just fine, but then is reported as failed in Windows Update, is a new wrinkle. What we don’t know is if the error is the message informing the user about the failure, or whether the bug is the update seemingly installing okay, when in actual fact it hasn’t. It’s all very odd, and the Redditor who is seeing the update install repeatedly, with no message about failure, caps off the weirdness here.

Coming back to the issue of Alt-Tab misfiring and being seriously sluggish, there are suggestions of tricks to try for those finding that the November update doesn’t fix this problem. Firstly, try turning off Game Mode, and if that doesn’t help, update your graphics driver to the latest version for Nvidia GPUs (it might not hurt for AMD or Intel graphics cards, either).

Otherwise, we’ll have to wait for the next update for Windows 11 24H2 to come through and hopefully stamp out this bug for good – and the fresh ones that have popped up in KB5046617. As we’ve said before: ever get the feeling Microsoft is playing whack-a-mole here?

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Star Wars Ahsoka captivated us all on Disney Plus, and as we await a second season, the second drop in ‘Gift the Galaxy’ from Hasbro will let you own Baylan Skoll’s lightsaber.

Baylan Skoll’s Lightsaber ushers in a few firstsIt’s the first Black Series Force FX Lightsaber with a red, orange colorHasbro’s latest creation is super high-tech for an immersive experience

Star Wars Ahsoka captivated us all on Disney Plus, and as we await a second season, the second drop in ‘Gift the Galaxy’ from Hasbro will let you own an iconic piece from the show.

Baylan Skoll, a figure of power and intrigue, not quite a Sith but also not-not-friends-with-Jedi, has left an indelible mark on the Ahsoka story with his iconic red and orange lightsaber. This unique color, a nod to his complex intentions, sets his lightsaber apart from the traditional Sith red, sparking curiosity and excitement among fans.

You can now own Skoll’s iconic lightsaber with Hasbro’s Star Wars: The Black Series Force FX Elite Baylan Skoll Lightstaber. It’s priced at $249.99 / £269.99 (we’re working to confirm Australia pricing) with a shipping time frame of ‘Spring 2025’ (likely March, April, or May of next year) and goes up for pre-sale tomorrow at 1 PM ET at Hasbro Pulse and Amazon.

(Image credit: Hasbro)

It ushers in a big first for Habsro’s Black Series Force FX Lightsabers and is the largest hilt in the lineup. It won’t just be screen-accurate regarding all the details but also in size. Unlike Sith sabers from the past, including Darth Vader’s, this isn’t a true, bold red, but rather, Skoll’s saber is a red-orange and the first time this color has been offered in Hasbro’s ultimate lineup.

Baylan Skoll’s Lightsaber, a testament to his formidable skills in the show, is a powerhouse of advanced features. With an onboard speaker delivering custom sound effects and multiple arrays of advanced LEDs, it promises to be the most realistic Star Wars lightsaber yet. The progressive ignition and full battle sequence mode for role-playing elements, battle clash, blaster effects, and a wall-cutting effect ensure an immersive experience.

Suffice it to say, much like his wielding skills in the show, this is a pretty stacked lightsaber with an excellent-looking hilt. As with other Force FX Lightsabers, you’ll get a stand in the box to proudly display the hilt, but the blade can be easily attached when needed.

(Image credit: Hasbro)

It’s great to see Hasbro usher in Baylan Skoll’s Lightsaber. As we all await fresh Star Wars films and TV shows to binge – Skeleton Crew is next – and Ahsoka’s second season, this will be a great way to pass the time.

With ‘Gift the Galaxy’ ongoing, you can expect more products to drop showcasing the entire Star Wars universe, and if you’re subscribed to Disney Plus, you can enter to win a Star Wars prize pack or a trip to Star Wars Celebration in Japan here.

Hasbro will begin preorders of Star Wars: The Black Series Force FX Elite Baylan Skoll Lightstaber on November 20, 2024, at 1 PM ET for $249.99 / £269.99 (we’re working to confirm Australia pricing) at its Hasbro Pulse online store and on Amazon.

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Sony’s Black Friday deals have leaked ahead of the annual event.

Leaks suggest Sony will cut the price of more PS5 accessories this Black FridayThe DualSense and DualSense Edge Controllers will be discountedPulse Elite and Pulse Explore audio accessories will also see a price cut

Sony‘s Black Friday deals have leaked ahead of the annual event, and it looks like it will be discounting even more PS5 accessories.

As reported by known and reliable leaker ‘billbil-kun’ of the French blog Dealabs, this Black Friday Sony will seeingly offer price cuts on its DualSense Wireless Controller and DualSense Edge Controller.

Starting November 22 in France and Europe, DualSense Wireless Controllers, in basic colors, will be discounted by €20 / £16. This means we can expect the price to come down from €74.99 / £62.71 to around €54.99 / £42.71.

It’s unclear at this time if this offer will also apply to the Sterling Silver and Cobalt Blue DualSense controllers, the leaker said.

Meanwhile, the DualSsense Edge Wireless Controller, which normally costs €239.99 / £200, will also see a €20 / £16 discount. The Black Friday offer will apparently bring the device down to €219.99 / £184.

In addition, the Pulse Elite wireless headphones and the Pulse Explore Earbuds for the PS5 are also expected to see discounts.

In a separate blog, billbil-kun claimed that Sony will introduce a promotion on these select audio accessories for the first time since launching them in December 2023 and February 2024.

For a limited time, starting November 22, the Pulse Elite will receive a -12% discount while the Pulse Explore buds will get -36% discount.

“This promotion will be valid in France at all authorized merchants, and will probably be extended to Europe and the rest of the world regions,” the leaker explained.

During the sale, the Pulse Elite will be priced at €129.99 / £108.77 / $137.55 from €149.99 / £ 125.50 / $158.70, and the Pulse Explore will cost “between 139.99 euros and 149.99 euros instead of 219.99 euros.”

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Sony’s A1 II is a minor update of the groundbreaking Alpha A1 that suggests we’ve hit a camera tech ceiling. It arrives alongside the new FE 28-70mm F2 GM lens.

Sony unveils the A1 II, the Alpha A1 successor, also with 50MP stacked sensorIt’s a minor update, priced at $6,500 / £6,300 body only, Australia pricing TBCIt goes on sale in late November

Sony has announced its most versatile mirrorless camera yet, the A1 II. It succeeds the Alpha 1, which was a truly game-changing mirrorless camera when it was launched in January 2021, and features the same stacked 50MP full-frame sensor, 30fps burst shooting, and 8K video.

With the same sensor and high-speed performance, the A1 II feels like only a minor update of the A1. However, it delivers design-based improvements that make it feel better in the hand, plus enhanced performance in a few areas, courtesy of tech that’s mostly borrowed from Sony’s fastest camera for sports and wildlife, the A9 III.

The A1 II’s design is nigh on the same as the A9 III’s, which is fine with us because we rate that camera as the best-handling Sony Alpha ever.

We’ve already had some hands-on time with the camera ahead of the launch, and in our A1 II hands-on review we appreciate its chunkier handgrip, especially when pairing the camera with Sony’s latest professional lens, launched on the same day, the mighty FE 28-70mm F2 GM (see below).

We’ve already had some hands-on time with the Sony A1 II ahead of its launch, and our hands-on review is linked above (Image credit: Future / Tim Coleman)

It’s a double whammy of exciting new Sony products for pro photographers and filmmakers. However, the A1 II is only a modest upgrade of the A1, which is now almost four years old, and was a camera whose superb detail and speed set the bar for rivals to follow, with those rivals having since caught up, launching the likes of the Canon EOS R1 and the Nikon Z9.

To its credit, Sony has launched the A1 II at a lower price than 2021’s Alpha A1 – it costs $6,500 / £6,300 (Australia pricing TBC, around $12,000) for the body only, and will go on sale in late November. However, there are now cheaper alternatives, such as the Sony A7R V, Canon EOS R5 Mark II and Nikon Z8, which could turn heads away from the A1 II.

While it hasn’t pushed the boundaries of camera technology, or explored new ground like it did with the A9 III and its global shutter, Sony has delivered a polished successor in the A1 II. So does this mean Sony Alpha cameras have hit a tech ceiling?

An AI boost to AF

There are pros for whom the A1 II’s improvements will be enough to justify an upgrade. It’s better in the hand, with a bigger and more comfortable handgrip and a larger multi-angle touchscreen with greater color depth, à la the A9 III.

It also has Sony’s AI processing chip, as debuted in the A7R V, which should improve subject-detection autofocus performance, plus a new Auto subject-detection AF mode which intelligently picks out the subject for you, rather than you having to manually select subject type ahead of time. This is a feature I’ve been calling on all brands to deliver, so thank you Sony, although I’ll need to do more in-depth tests to see if there are any compromises when using Auto.

The new Sony FE 28-70mm F2 GM lens was announced alongside the A1 II, and they’re a formidable pairing. The lens costs $2,900 / £3,050 (Australia pricing TBC). (Image credit: Future / Tim Coleman)

There’s also pre-capture for up to one second ahead of fully pressing the shutter when shooting high-speed sequences, in case your reactions aren’t quick enough – another feature lifted from the A9 III. Sony’s Bionz XR processor delivers a similar stamina to the A1: 30fps bursts can last for up to 153 raw images – impressive stuff.

Sony says the A1 II’s in-body image stabilization is rated up to 8.5EV, whereas it maxes out at 5.5EV on the Alpha A1. All in all, the A1 II is one of the best professional cameras, polishing the rougher edges of the A1. However, there’s virtually nothing here that we haven’t already seen before from Sony, which is unusual for the great camera innovator given the improvements it’s delivered over the last 15 years. It’s also the only full-frame Alpha that Sony is launching in 2024, making this an unusually quiet year for the camera giant.

Is Sony running out of ideas? Perhaps, though I believe there’s more to come. Sony has on this occasion focused on what pros probably needed the most – better handling – instead of the next headline-grabbing feature. It doesn’t exactly make for dramatic headlines, but this camera could win the respect of pro Sony users.

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