Subtle Tweaks to the Harris/Walz Logo
Jonathan Hoefler, on Threads:
The Harris/Walz logo got a smart and subtle haircut this weekend,
which, like the very best typography, is making everything better
while drawing very little attention to itself.
I read a lot of comments about political logos… Having helped
shape the logo of every Democratic president in the twenty-first
century (hflr.io/biden, hflr.io/obama), let me say from
experience that campaign typography is completely unlike graphic
design: it’s a strange and fascinating agility sport, marked by
limited information, a ticking clock, unimaginable pressures, and
serious consequences. It’s Iron Chef, but in Adobe Illustrator.
The “Harris” was fine all along, and only ever-so-slightly tweaked in this updated logo. It was the “Walz” that needed help, and got it here. Making the letters in “Walz” just a tad taller makes the whole mark feel significantly more cohesive.
★
Jonathan Hoefler, on Threads:
The Harris/Walz logo got a smart and subtle haircut this weekend,
which, like the very best typography, is making everything better
while drawing very little attention to itself.
I read a lot of comments about political logos… Having helped
shape the logo of every Democratic president in the twenty-first
century (hflr.io/biden, hflr.io/obama), let me say from
experience that campaign typography is completely unlike graphic
design: it’s a strange and fascinating agility sport, marked by
limited information, a ticking clock, unimaginable pressures, and
serious consequences. It’s Iron Chef, but in Adobe Illustrator.
The “Harris” was fine all along, and only ever-so-slightly tweaked in this updated logo. It was the “Walz” that needed help, and got it here. Making the letters in “Walz” just a tad taller makes the whole mark feel significantly more cohesive.