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Seeking favor with Musk and Trump, advertisers plot return to X
Lack of moderation, spike in racist content had led to an exodus by brands.
Elon Musk’s support for Donald Trump is set to boost X’s flagging business, with some marketers poised for a return to the social media platform in order to seek favor with the incoming administration.
Media executives told the Financial Times that some brands were preparing to advertise on X once again, as its billionaire owner was likely to gain an influential role within a second Trump White House.
The platform’s revenues have fallen dramatically since Musk’s $44 billion acquisition two years ago, with some investor estimates suggesting its current valuation is less than $10 billion.