OpenAI launches ChatGPT with Search, taking Google head-on
As traditional web search falters, OpenAI offers an AI-based alternative.
One of the biggest bummers about the modern Internet has been the decline of Google Search. Once an essential part of using the web, it’s now a shadow of its former self, full of SEO-fueled junk and AI-generated spam.
On Thursday, OpenAI announced a new feature of ChatGPT that could potentially replace Google Search for some people: an upgraded web search capability for its AI assistant that provides answers with source attribution during conversations. The feature, officially called “ChatGPT with Search,” makes web search automatic based on user questions, with an option to manually trigger searches through a new web search icon.
OpenAI hopes the new capability will streamline web searching by eliminating the need for multiple searches and link exploration that traditional search engines sometimes require. Users can ask follow-up questions, with ChatGPT considering the context of the entire conversation to provide answers.