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OfferFit raises $25M Series B led by Menlo Ventures to replace A/B testing with AI-driven automated experimentation

Lifecycle marketers understand that, when it comes to engaging customers, practical experience surpasses theoretical concepts. Regardless of how brilliant a campaign, email subject, ad, or creative may seem on paper, the true test lies in putting it into action with
The post OfferFit raises $25M Series B led by Menlo Ventures to replace A/B testing with AI-driven automated experimentation first appeared on TechStartups.

Lifecycle marketers understand that, when it comes to engaging customers, practical experience surpasses theoretical concepts. Regardless of how brilliant a campaign, email subject, ad, or creative may seem on paper, the true test lies in putting it into action with […]

The post OfferFit raises $25M Series B led by Menlo Ventures to replace A/B testing with AI-driven automated experimentation first appeared on TechStartups.

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