NYT targets Street View Worldle game in fight to wipe out Wordle clones

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The New York Times is fighting to take down a game called Worldle, according to a legal filing viewed by the BBC, in which The Times apparently argued that the geography-based game is “creating confusion” by using a name that’s way too similar to Wordle.

Worldle is “nearly identical in appearance, sound, meaning, and imparts the same commercial impression” to Wordle, The Times claimed.

The Times bought Wordle in 2022, paying software developer Josh Wardle seven figures for the daily word-guessing puzzle game after its breakout success during the pandemic. Around the same time, Worldle was created—along with more than 100 other Wordle spinoffs offering niche alternatives to Wordle, including versions in different languages and completely different games simply using the name construction ending in “-le.” The Times filed for a Wordle trademark the day after buying the game and by March 2022, it started sending takedown requests.