Netflix Games Continue to Gain Traction, Led in Part by ‘Grand Theft Auto’ Titles
Sarah Perez, reporting a few weeks ago for TechCrunch:
Just over two years ago, Netflix announced it would enter a new
business: gaming. Amid a mobile gaming market dominated by
free-to-play and ad-supported business models, Netflix’s plan was
to make its games free without ads or in-app purchases. The gambit
may now be starting to pay off. In 2023, Netflix Games downloads
increased by over 180% year-over-year, according to estimates from
market intelligence firm Sensor Tower. In total, the games have
been downloaded 81.2 million times worldwide across the App Store
and Google Play in 2023, with the fourth quarter accounting for
around 53% of those downloads.
Apple’s updated new policies regarding game streaming (and “mini-games” — but GTA titles sure aren’t mini) might help Netflix in this regard.
★
Sarah Perez, reporting a few weeks ago for TechCrunch:
Just over two years ago, Netflix announced it would enter a new
business: gaming. Amid a mobile gaming market dominated by
free-to-play and ad-supported business models, Netflix’s plan was
to make its games free without ads or in-app purchases. The gambit
may now be starting to pay off. In 2023, Netflix Games downloads
increased by over 180% year-over-year, according to estimates from
market intelligence firm Sensor Tower. In total, the games have
been downloaded 81.2 million times worldwide across the App Store
and Google Play in 2023, with the fourth quarter accounting for
around 53% of those downloads.
Apple’s updated new policies regarding game streaming (and “mini-games” — but GTA titles sure aren’t mini) might help Netflix in this regard.