How the World Series Played a Role in a Critical Super Bowl Partnership

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Jay-Z and his Roc Nation brand choose the halftime show performer. This year’s star, Kendrick Lamar, was just as important to the Dodgers’ run.

Jay-Z and his Roc Nation brand choose the halftime show performer. This year’s star, Kendrick Lamar, was just as important to the Dodgers’ run.

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