Fujifilm Once Struggled To Sell Cameras. Now, It Can’t Keep Up With Demand
Fujifilm’s X100 digital camera, once a niche product, has become an unexpected cash cow, driven by surging demand from young social media users. The retro-styled $1,599 camera has boosted Fujifilm’s imaging division to its biggest profit contributor, accounting for 37% of operating profit in fiscal 2023, up from 27% the previous year.
Despite doubling production in China for the latest model, Fujifilm struggles to meet demand. The camera’s popularity on platforms like TikTok has transformed it into a coveted accessory. The surge marks an unexpected reversal for Fujifilm, which had pivoted towards healthcare after the decline of traditional film photography.
Read more of this story at Slashdot.
Fujifilm’s X100 digital camera, once a niche product, has become an unexpected cash cow, driven by surging demand from young social media users. The retro-styled $1,599 camera has boosted Fujifilm’s imaging division to its biggest profit contributor, accounting for 37% of operating profit in fiscal 2023, up from 27% the previous year.
Despite doubling production in China for the latest model, Fujifilm struggles to meet demand. The camera’s popularity on platforms like TikTok has transformed it into a coveted accessory. The surge marks an unexpected reversal for Fujifilm, which had pivoted towards healthcare after the decline of traditional film photography.
Read more of this story at Slashdot.