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Ever heard of “Llady Gaga”? Universal files piracy suit over alleged knockoffs.

Universal sues Believe, a music distributor in over 50 countries.

Universal Music Group yesterday sued a music firm that allegedly distributes pirated songs on popular streaming services under misspelled versions of popular artists’ names—such as “Kendrik Laamar,” “Arriana Gramde,” “Jutin Biber,” and “Llady Gaga.” The UMG Recordings lawsuit against the French company Believe and its US-based subsidiary, TuneCore, alleges that “Believe is fully aware that its business model is fueled by rampant piracy” and “turned a blind eye to the fact that its music catalog was rife with copyright infringing sound recordings.”

Believe is a publicly traded company with about 2,020 employees in over 50 countries and reported $518 million (474.1 million euros) in revenue in the first half of 2024. Believe says its “mission is to develop independent artists and labels in the digital world.”

UMG alleges that Believe achieved “dramatic growth and profitability in recent years by operating as a hub for the distribution of infringing copies of the world’s most popular copyrighted recordings.” Believe has licensing deals with online platforms “including TikTok, YouTube, Spotify, Apple Music, Instagram and hundreds of others,” the lawsuit said.

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