Amazon Prime Video Will Start Showing Ads Next Month
Amazon, in an email to Prime subscribers:
We are writing to you today about an upcoming change to your
Prime Video experience. Starting January 29, Prime Video movies
and TV shows will include limited advertisements. This will allow
us to continue investing in compelling content and keep
increasing that investment over a long period of time. We aim to
have meaningfully fewer ads than linear TV and other streaming TV
providers. No action is required from you, and there is no change
to the current price of your Prime membership. We will also offer
a new ad-free option for an additional $2.99 per month that you
can sign up for here.
Prime is a very compelling value.
“Meaningfully fewer ads” than Netflix, Apple TV+, or Max is not possible, because they have no ads. This is a rinky-dink move that solidifies Prime Video’s status as a second-rate streaming service. Maybe if they hadn’t blown $250 million on Citadel and nearly $500 million on Rings of Power — both of which shows were absolutely terrible — they wouldn’t be in this position.
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Amazon, in an email to Prime subscribers:
We are writing to you today about an upcoming change to your
Prime Video experience. Starting January 29, Prime Video movies
and TV shows will include limited advertisements. This will allow
us to continue investing in compelling content and keep
increasing that investment over a long period of time. We aim to
have meaningfully fewer ads than linear TV and other streaming TV
providers. No action is required from you, and there is no change
to the current price of your Prime membership. We will also offer
a new ad-free option for an additional $2.99 per month that you
can sign up for here.
Prime is a very compelling value.
“Meaningfully fewer ads” than Netflix, Apple TV+, or Max is not possible, because they have no ads. This is a rinky-dink move that solidifies Prime Video’s status as a second-rate streaming service. Maybe if they hadn’t blown $250 million on Citadel and nearly $500 million on Rings of Power — both of which shows were absolutely terrible — they wouldn’t be in this position.