Amazon Paid Almost $1 Billion for Twitch in 2014. It’s Still Losing Money.
Amazon paid nearly $1 billion to acquire the live-video startup Twitch Interactive in 2014. A decade later, the retail giant has received little financial return from one of its bigger acquisitions. WSJ: Known for hourslong broadcasts of videogame play, Twitch remains unprofitable despite periods of explosive popularity, according to current and former employees knowledgeable about its finances. Documents reviewed by The Wall Street Journal show Twitch’s biggest-paying users are opening their wallets less, and third-party data reflect that growth in new users and engagement has slowed.
Following two rounds of layoffs in the past year, staffers are concerned that a third round could come this fall following an annual operational review, according to people familiar with the matter. Amazon Chief Executive Andy Jassy, who took over in 2021, has led a profitability review at the company and shown little tolerance for unprofitable businesses. Insiders said they worry Twitch is at risk of becoming what they called a “zombie brand” at Amazon — internal projects or acquisitions that have been sidelined because they haven’t lived up to expectations. These staffers pointed to book-review app Goodreads, online task finder Mechanical Turk and discount website Woot.
Read more of this story at Slashdot.
Amazon paid nearly $1 billion to acquire the live-video startup Twitch Interactive in 2014. A decade later, the retail giant has received little financial return from one of its bigger acquisitions. WSJ: Known for hourslong broadcasts of videogame play, Twitch remains unprofitable despite periods of explosive popularity, according to current and former employees knowledgeable about its finances. Documents reviewed by The Wall Street Journal show Twitch’s biggest-paying users are opening their wallets less, and third-party data reflect that growth in new users and engagement has slowed.
Following two rounds of layoffs in the past year, staffers are concerned that a third round could come this fall following an annual operational review, according to people familiar with the matter. Amazon Chief Executive Andy Jassy, who took over in 2021, has led a profitability review at the company and shown little tolerance for unprofitable businesses. Insiders said they worry Twitch is at risk of becoming what they called a “zombie brand” at Amazon — internal projects or acquisitions that have been sidelined because they haven’t lived up to expectations. These staffers pointed to book-review app Goodreads, online task finder Mechanical Turk and discount website Woot.
Read more of this story at Slashdot.