Elon Musk’s extravagant ‘X’ sign atop the former Twitter HQ has been dismantled

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Workers prepare to dismantle a large X logo on the roof of X headquarters on July 31st, 2023, in San Francisco, California. | Photo by Justin Sullivan/Getty Images

Well, that was fast. Twitter, which is currently rebranding itself to X, is now removing the giant, garishly-lit X logo that was placed on top of its San Francisco headquarters, as previously reported by CNBC and ABC7 News. The sign, rapidly erected and supported in part by sandbags, had already received complaints from residents living near the building.
According to the city’s complaint, Twitter repeatedly denied access to inspectors seeking access to the roof, explaining to them that the X logo was a “temporary lighted sign for an event.”
Videos of the logo over the weekend showed a bright light that pulsed and crawled across the logo, which the company just began using about a week ago. At the same time, crews continued dismantling the Twitter sign on the side of the building.
Twitter owner Elon Musk previously called the logo an “interim” one, in place while the company worked on a newer, more permanent one to replace the company’s former bird logo.

Imagine no more. This is my life now. https://t.co/k5QfAm8yuG pic.twitter.com/e7ECCM2NUD— Christopher J. Beale (@realchrisjbeale) July 29, 2023

X / Twitter won’t let city building inspectors check out the giant X logo on the roof of their HQinspectors have been denied access for the past two days upon visiting to inspect the structure https://t.co/bqc1JXuUbn pic.twitter.com/93R0bieIfs— Matt Binder (@MattBinder) July 30, 2023

Workers prepare to dismantle a large X logo on the roof of X headquarters on July 31st, 2023, in San Francisco, California. | Photo by Justin Sullivan/Getty Images

Well, that was fast. Twitter, which is currently rebranding itself to X, is now removing the giant, garishly-lit X logo that was placed on top of its San Francisco headquarters, as previously reported by CNBC and ABC7 News. The sign, rapidly erected and supported in part by sandbags, had already received complaints from residents living near the building.

According to the city’s complaint, Twitter repeatedly denied access to inspectors seeking access to the roof, explaining to them that the X logo was a “temporary lighted sign for an event.”

Videos of the logo over the weekend showed a bright light that pulsed and crawled across the logo, which the company just began using about a week ago. At the same time, crews continued dismantling the Twitter sign on the side of the building.

Twitter owner Elon Musk previously called the logo an “interim” one, in place while the company worked on a newer, more permanent one to replace the company’s former bird logo.

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