Microsoft Announces New AI-Powered Bing Search and Edge Web Browser
Yusuf Mehdi, consumer marketing chief at Microsoft:
The new Bing experience is a culmination of four technical
breakthroughs:
Next-generation OpenAI model. We’re excited to announce the
new Bing is running on a new, next-generation OpenAI large
language model that is more powerful than ChatGPT and customized
specifically for search. It takes key learnings and advancements
from ChatGPT and GPT-3.5 — and it is even faster, more accurate
and more capable.
Microsoft Prometheus model. We have developed a proprietary
way of working with the OpenAI model that allows us to best
leverage its power. We call this collection of capabilities and
techniques the Prometheus model. This combination gives you more
relevant, timely and targeted results, with improved safety.
Applying AI to core search algorithm. We’ve also applied the
AI model to our core Bing search ranking engine, which led to
the largest jump in relevance in two decades. With this AI
model, even basic search queries are more accurate and more
relevant.
New user experience. We’re reimagining how you interact with
search, browser and chat by pulling them into a unified
experience. This will unlock a completely new way to interact
with the web.
The new Bing is available today in a limited preview on desktop,
and everyone can visit Bing.com today to try sample queries and
sign up for the waitlist. We’re going to scale the preview to
millions in the coming weeks. A mobile experience will also be in
preview soon.
Microsoft has been doggedly chasing Google Search for over 20 years. Tenacity is arguably the defining cultural principle at Microsoft. If they want to do something, they simply do not give up.
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Yusuf Mehdi, consumer marketing chief at Microsoft:
The new Bing experience is a culmination of four technical
breakthroughs:
Next-generation OpenAI model. We’re excited to announce the
new Bing is running on a new, next-generation OpenAI large
language model that is more powerful than ChatGPT and customized
specifically for search. It takes key learnings and advancements
from ChatGPT and GPT-3.5 — and it is even faster, more accurate
and more capable.
Microsoft Prometheus model. We have developed a proprietary
way of working with the OpenAI model that allows us to best
leverage its power. We call this collection of capabilities and
techniques the Prometheus model. This combination gives you more
relevant, timely and targeted results, with improved safety.
Applying AI to core search algorithm. We’ve also applied the
AI model to our core Bing search ranking engine, which led to
the largest jump in relevance in two decades. With this AI
model, even basic search queries are more accurate and more
relevant.
New user experience. We’re reimagining how you interact with
search, browser and chat by pulling them into a unified
experience. This will unlock a completely new way to interact
with the web.
The new Bing is available today in a limited preview on desktop,
and everyone can visit Bing.com today to try sample queries and
sign up for the waitlist. We’re going to scale the preview to
millions in the coming weeks. A mobile experience will also be in
preview soon.
Microsoft has been doggedly chasing Google Search for over 20 years. Tenacity is arguably the defining cultural principle at Microsoft. If they want to do something, they simply do not give up.