Rovio says paid Angry Birds had “negative impact” on free-to-play versions

Enlarge / Angry bird is angry. (credit: Rovio)

Back in the days before practically every mobile game was a free-to-play, ad- and microtransaction-laden sinkhole, Rovio found years of viral success selling paid downloads of Angry Birds to tens of millions of smartphone users. Today, though, the company is delisting the last “pay upfront” version of the game from mobile app stores because of what it says is a “negative impact” on the more lucrative free-to-play titles in the franchise.

Years after its 2009 launch, the original Angry Birds was first pulled from mobile app stores in 2019, a move Rovio later blamed on “outdated game engines and design.” The remastered “Rovio Classics” version of the original game launched last year, asking 99 cents for over 390 ad-free levels, complete with updated graphics and a new, future-proofed engine “built from the ground up in Unity.”

In a tweeted statement earlier this week, though, Rovio announced that it is delisting Rovio Classics: Angry Birds from the Google Play Store and renaming the game Red’s First Flight on the iOS App Store (presumably to make it less findable in an “Angry Birds” search). That’s because of the game’s “impact on our wider games portfolio,” Rovio said, including “live” titles such as Angry Birds 2, Angry Birds Friends, and Angry Birds Journey.