Bose Acquires Premium Audio Brand McIntosh
Bose has acquired the high-end audio brand McIntosh, a move the company says will “significantly” expand its product lineup and open “new opportunities in the automotive sector.” The Verge reports: McIntosh has already designed a sound system for some Jeep models, but Bose’s audio setups are found within a wider range of cars from automakers like Chevy, Honda, Nissan, Cadillac, and many others. It doesn’t look like Bose or McIntosh will make any changes to their existing products. Bose says it will continue to launch its headphones, speakers, soundbars, and in-car audio, while McIntosh and Sonus faber will keep developing premium audio products, including amplifiers, loudspeakers, and turntables. “Over the last six decades we’ve delivered the best premium audio experiences possible; now, with McIntosh Group in our portfolio, we can unlock even more ways to bring music to life in the home, on-the-go and in the car,” Bose CEO Lila Snyder said in a press release. “We look forward to honoring the heritage of these brands, investing in their future and pushing the boundaries of audio innovation to bring customers experiences they’ve never heard before.”
Read more of this story at Slashdot.
Bose has acquired the high-end audio brand McIntosh, a move the company says will “significantly” expand its product lineup and open “new opportunities in the automotive sector.” The Verge reports: McIntosh has already designed a sound system for some Jeep models, but Bose’s audio setups are found within a wider range of cars from automakers like Chevy, Honda, Nissan, Cadillac, and many others. It doesn’t look like Bose or McIntosh will make any changes to their existing products. Bose says it will continue to launch its headphones, speakers, soundbars, and in-car audio, while McIntosh and Sonus faber will keep developing premium audio products, including amplifiers, loudspeakers, and turntables. “Over the last six decades we’ve delivered the best premium audio experiences possible; now, with McIntosh Group in our portfolio, we can unlock even more ways to bring music to life in the home, on-the-go and in the car,” Bose CEO Lila Snyder said in a press release. “We look forward to honoring the heritage of these brands, investing in their future and pushing the boundaries of audio innovation to bring customers experiences they’ve never heard before.”
Read more of this story at Slashdot.