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Distracted driving tool shows just how far you can travel while texting

The key to being safe as a driver is to keep your eyes on the road.

Humans who think they can multitask while sitting at the wheel of a moving car continue to be a problem—one that claimed more than 3,300 lives in 2022, according to the National Highway Traffic Safety Administration. The problem is almost entirely down to our smartphones—while we know they’re distracting, too many drivers just can’t help checking that email when they shouldn’t. Now a new online tool provides an easy way to grasp just how much of the road we can miss while playing with that phone.

The distracted driving tool was developed by Quanta, a “context-based insurance provider,” which wants to raise awareness of the problem. “Quanata’s technology aims to create a future where risk-informed choices enable safer drivers and better lives. We recognize that a lot of the danger on our roads is caused by distracted driving and we want to help minimize that,” said Jim Ryan, SVP of business development at Quanta.

The tests include preparing a text message while your car drives at 70 mph and then a comparison of reaction times at 70 mph when concentrating on the task of driving versus trying to assemble an order in a fast food app.

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