The Harris-Walz Campaign Logo Is Not Great
On the whole I continue to think it’s a tremendous advantage for Kamala Harris to drop into the race as a fresh candidate just three months ahead of the election, but I think this branding effort is one area that shows signs of being rushed. It’s not horrible but it’s not good. It’s just meh, and in no way memorable or distinctive. I don’t see how the two typefaces pair together at all. It’s has nothing like the cohesiveness of the Biden-Harris brand from 2020 (and the first half of 2024).
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On the whole I continue to think it’s a tremendous advantage for Kamala Harris to drop into the race as a fresh candidate just three months ahead of the election, but I think this branding effort is one area that shows signs of being rushed. It’s not horrible but it’s not good. It’s just meh, and in no way memorable or distinctive. I don’t see how the two typefaces pair together at all. It’s has nothing like the cohesiveness of the Biden-Harris brand from 2020 (and the first half of 2024).