Apple News+ Subscription Growth Blows Away Major Media Sites
David Snow reports via Cult of Mac: A new report from Consumer Intelligence Research Partners (CIRP) shows Apple News+ growing its subscription rate about four times as fast as major news sites are. CIRP showed Apple increased its News+ subscriptions in the United States from 15% to 24% between 2020 to 2024, a 9% increase. In that same period, The New York Times and The Washington Post managed a 2% bump apiece and The Wall Street Journal managed a 3% increase. The results come from data measuring how many Apple product buyers say they subscribe to the News+ service.
CIRP also cited a report indicating that the Apple News+ partnership program is increasingly becoming a lifeline for news websites losing revenue, according to major publishers. And as far as the growth of Apple News+ subscription growth is concerned, it may keep growing as long as the user install base for devices keeps growing. “One-quarter of the U.S. base of Apple customers represents tens of millions of users, an enormous audience relative to what individual media outlets can expect on their own,” CIRP noted.
Read more of this story at Slashdot.
David Snow reports via Cult of Mac: A new report from Consumer Intelligence Research Partners (CIRP) shows Apple News+ growing its subscription rate about four times as fast as major news sites are. CIRP showed Apple increased its News+ subscriptions in the United States from 15% to 24% between 2020 to 2024, a 9% increase. In that same period, The New York Times and The Washington Post managed a 2% bump apiece and The Wall Street Journal managed a 3% increase. The results come from data measuring how many Apple product buyers say they subscribe to the News+ service.
CIRP also cited a report indicating that the Apple News+ partnership program is increasingly becoming a lifeline for news websites losing revenue, according to major publishers. And as far as the growth of Apple News+ subscription growth is concerned, it may keep growing as long as the user install base for devices keeps growing. “One-quarter of the U.S. base of Apple customers represents tens of millions of users, an enormous audience relative to what individual media outlets can expect on their own,” CIRP noted.
Read more of this story at Slashdot.