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Pointless NYT Report Says Apple Plans to Improve Siri

The Times sent me a news alert for this story — under the three-way byline of Tripp Mickle, Brian X. Chen, and Cade Metz — but I don’t think there’s a single sentence of news in the entire thing. The gist of it is that Apple recognizes that ChatGPT makes Siri look even dumber than it did before and that they plan to use LLM technology to improve it. That’s it.

Determined to catch up in the tech industry’s A.I. race, Apple has
made generative A.I. a tent pole project — the company’s special,
internal label that it uses to organize employees around
once-in-a-decade initiatives.

This is niggling, I know, but if “tent pole projects” only come once per decade at Apple, that means, by the Times’s count, there’ve only been 4 or 5 since the Macintosh debuted 40 years ago.

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The Times sent me a news alert for this story — under the three-way byline of Tripp Mickle, Brian X. Chen, and Cade Metz — but I don’t think there’s a single sentence of news in the entire thing. The gist of it is that Apple recognizes that ChatGPT makes Siri look even dumber than it did before and that they plan to use LLM technology to improve it. That’s it.

Determined to catch up in the tech industry’s A.I. race, Apple has
made generative A.I. a tent pole project — the company’s special,
internal label that it uses to organize employees around
once-in-a-decade initiatives.

This is niggling, I know, but if “tent pole projects” only come once per decade at Apple, that means, by the Times’s count, there’ve only been 4 or 5 since the Macintosh debuted 40 years ago.

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