Apple Apologizes for ‘Crush’ Ad: ‘We Missed the Mark With This Video, and We’re Sorry’
Tor Myhren, Apple’s VP of marketing communications, in a statement to Ad Age:
Creativity is in our DNA at Apple, and it’s incredibly important
to us to design products that empower creatives all over the
world. Our goal is to always celebrate the myriad of ways users
express themselves and bring their ideas to life through iPad. We
missed the mark with this video, and we’re sorry.
Not just an apology, but attributed to a person. That’s how you do it.
The standard shouldn’t be never to make a mistake. It’s to make as few mistakes as possible, but quickly recognize, acknowledge, and address the ones you do make.
(Via 9to5Mac, which helpfully quotes Myhren’s entire statement. Ad Age’s paywall offers zero free page views.)
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Tor Myhren, Apple’s VP of marketing communications, in a statement to Ad Age:
Creativity is in our DNA at Apple, and it’s incredibly important
to us to design products that empower creatives all over the
world. Our goal is to always celebrate the myriad of ways users
express themselves and bring their ideas to life through iPad. We
missed the mark with this video, and we’re sorry.
Not just an apology, but attributed to a person. That’s how you do it.
The standard shouldn’t be never to make a mistake. It’s to make as few mistakes as possible, but quickly recognize, acknowledge, and address the ones you do make.
(Via 9to5Mac, which helpfully quotes Myhren’s entire statement. Ad Age’s paywall offers zero free page views.)