Audible is Testing Ad-Supported Access To Select Titles For Non-Members
Audible is testing ad-supported access to select titles for non-members, the Amazon-owned audiobook company revealed on a help page on its website. From a report: The company confirmed to TechCrunch that the test is very limited and does not apply to paid members. The move indicates that the company may be exploring the possibility of an ad-based membership option. Audible declined to comment on any specific plans. The test includes audiobooks, podcasts and Audible Originals. Audible says the test applies to a limited subsection of titles on its platform. Content providers were informed of the change and given the chance to opt out of ads. Users who are part of the test will hear a total of eight ads within a 24-hour period. Audible says it has taken additional measures to make sure that ads won’t be heard too frequently within a short time span.
Read more of this story at Slashdot.
Audible is testing ad-supported access to select titles for non-members, the Amazon-owned audiobook company revealed on a help page on its website. From a report: The company confirmed to TechCrunch that the test is very limited and does not apply to paid members. The move indicates that the company may be exploring the possibility of an ad-based membership option. Audible declined to comment on any specific plans. The test includes audiobooks, podcasts and Audible Originals. Audible says the test applies to a limited subsection of titles on its platform. Content providers were informed of the change and given the chance to opt out of ads. Users who are part of the test will hear a total of eight ads within a 24-hour period. Audible says it has taken additional measures to make sure that ads won’t be heard too frequently within a short time span.
Read more of this story at Slashdot.