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92% of Gen Z founders start their business as a side hustle, new study shows

Gen Z founders are passionate, driven, and ambitious, and compared to past generations, are motivated to start their own businesses for very different reasons. It’s therefore not surprising that the overwhelming majority (92%) of startups founded by Gen Z (18-24

Gen Z founders are passionate, driven, and ambitious, and compared to past generations, are motivated to start their own businesses for very different reasons. It’s therefore not surprising that the overwhelming majority (92%) of startups founded by Gen Z (18-24 […]

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