Month: February 2024

It might be time to bid adieu to your Apple ID – and say hello to your Apple Account instead

Apple considers rebranding Apple ID to Apple Account, possibly coinciding with new OS releases, maybe hinting at evolution of its products and services.

We could soon see a major rebranding of Apple ID, Apple’s name for the account users have to use in order to log in, link together, and manage their Apple devices and services.  According to some insiders, Apple is experimenting with changing “Apple ID” to “Apple Account,” and that we could see this come into effect some time this year.

Apple ID is an Apple staple and it allows users to sign into their devices and sync  data, settings, and contacts, as well as granting access to Apple services like the App Store and iCloud. You can create an Apple ID when setting up a new iPhone or Mac, via iTunes if you’re on a Windows device (make sure you have the latest version), or at the official Apple ID website. 

MacRumors speculates that the rebranding of Apple ID to “Apple Account” will happen at some point in 2024, possibly coinciding with the release of macOS 15 (codenamed Glow) and iOS 18 (codenamed Crystal). This is expected to take effect across all Apple applications, Apple’s website, and presumably anywhere else where Apple itself refers to Apple ID. As of now, however, Apple hasn’t officially confirmed that this rebrand will take place. 

There are already a number of places where Apple user accounts are named “Apple Account,” such as “Apple Account Balance” on its official support page, which explains how users can check and use the monetary balance tied to their Apple ID (as it’s presently known).

(Image credit: TechRadar)

A rebranding shrouded in mystery

It’s hard to tell exactly why Apple is considering the rebranding (if it even is, remember these are still rumors for now), but it’s known that Apple rebrands often come in tandem with the launch of new products and services. 

Of course, is recently launched the Apple Vision Pro headset, its take on virtual reality headsets, and there are a lot of rumors swirling that there could be new MacBooks and iPads coming very soon. So, if you begin to see Apple ID less and less, it’s (probably) a planned change – that is, if it happens at all.

Most, if not all, Apple device users have come to be familiar with the name Apple ID – so changing it could be risky and confuse people if the rebrand isn’t handled well. That’s something a few of Apple’s rivals know all too well.

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AI replaces 700 customer service reps at fintech startup Klarna

In a clear sign of things to come with the rise of AI, Klarna, Europe’s most valuable fintech startup, just released a post highlighting the success of its OpenAI-powered customer service chatbot. According to Klarna, the chatbot managed an impressive
The post AI replaces 700 customer service reps at fintech startup Klarna first appeared on Tech Startups.

In a clear sign of things to come with the rise of AI, Klarna, Europe’s most valuable fintech startup, just released a post highlighting the success of its OpenAI-powered customer service chatbot. According to Klarna, the chatbot managed an impressive […]

The post AI replaces 700 customer service reps at fintech startup Klarna first appeared on Tech Startups.

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Tokyo Game Show 2024 announced

Tokyo Game Show has announced its dates and theme for 2024. The trade show and exhibition, which has been running
The post Tokyo Game Show 2024 announced appeared first on ReadWrite.

Tokyo Game Show has announced its dates and theme for 2024. The trade show and exhibition, which has been running for 27 years, will be themed around a central idea: “Trailblaze the World with Gaming”.

It will retain its four-day length with two days dedicated to business and two open to public attendance.

The 2024 Tokyo Game Show will follow in the footsteps of the 2023 show and take up the whole event space at Makuhari Messe. 2023 saw the largest number of booths and the highest level of ‘business day’ visitors in the show’s history and they are aiming to build on this success.

What will be at the Tokyo Game Show?

The Tokyo Game Show primarily focuses on Japanese companies and games, but there have been large exhibits from international studios before too. Last year, Xbox made a range of announcements during its Digital Broadcast, including game launches and updates.

Crucially, both Sony and Nintendo are Japanese companies and are expected to have a large presence. Rumors about the Switch 2 have been running rampant, including new information suggesting that the hardware could house a custom Nvidia chip for improved performance. With speculation that the new console will be delayed into 2025, a September announcement would fit that timeline. There are also predictions, made by a Tokyo-based games consultancy, that Sony will launch a PlayStation 5 ‘pro’ model this year, with boosted hardware and performance. The Tokyo Games Show seems a perfect venue for either an announcement or a launch.

Key Dates

The call for exhibitors is currently open for both the in-person event and an accompanying digital show running alongside.

Closing date for exhibitor application – Friday, May 24
Exhibitor briefing – Thursday, July 4
Digital Show opens – Friday, September 20
Tokyo Game Show Business Days – Thursday 26 and Friday 27 September
Tokyo Game Show Public Days – Saturday 28 and Sunday 29 September
Digital Show closes – Sunday, October 6

Featured image credit: Pexels/Nick Kwan

The post Tokyo Game Show 2024 announced appeared first on ReadWrite.

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Alibaba Cloud is slashing prices in China to help fuel AI push

Some Alibaba Cloud products will hit less than half price as the country gears up for the future of AI.

Alibaba has announced significant price reductions across its core cloud products in China, cutting prices by as much as 55%.

The move, reported by CNBC, is aimed at promoting artificial intelligence across China and making cloud capabilities more accessible and affordable amid heightened competition and significant technological improvements.

The decision comes at a time when interest and investments in AI continue to rise globally, spearheaded by the public preview launch of ChatGPT back in November 2022.

Alibaba promotes cloud and AI in Chinese markets

Liu Weiguang, President of Public Cloud Business at Alibaba Cloud Intelligence, emphasized the company’s commitment to supporting the Chinese digital market: “As the biggest cloud service provider in China and APAC, we see tremendous growth prospect of China’s digital market.”

The price reduction is designed to lower the entry barrier for cloud services, enabling more SMEs and developers to leverage Alibaba Cloud for things like artificial intelligence.

Generative AI requires a lot of compute, storage, and networking capabilities, therefore a holistic and scalable cloud is important to developers’ success in order to both provide the right tools and to reduce or eliminate siloes.

Recent research from analyst firm Canalys revealed that 2023 spend on cloud infrastructure services worldwide had climbed 18% year-on-year.

The same report posits that the growth rate could reach 20% in 2024.

Alibaba Cloud’s price cuts on over 100 product specifications underscore its commitment to fuelling the adoption of AI technologies and supporting the quickly evolving landscape.

However, while Alibaba has a higher market share within China, the company lags far behind Amazon, Microsoft and Google, which together account for around two-thirds of global cloud spend.

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Adobe’s New Prototype Generative AI Tool Is the ‘Photoshop’ of Music-Making and Editing

Adobe has announced a new prototype tool called Project Music GenAI Control that allows users to create original music by inputting text prompts, then edit the audio without switching to separate software. Users can specify musical styles in their prompts to produce tracks like “happy dance” or “sad jazz.”

Adobe says integrated editing controls let users tweak patterns, tempo, intensity and structure of the AI-generated music. Sections can be remixed and looped as backing tracks or background music. The tool can also adjust audio “based on a reference melody” and extend clip length for set animations or podcasts. Details on editing interface and upload options for custom reference tracks are unclear.

Read more of this story at Slashdot.

Adobe has announced a new prototype tool called Project Music GenAI Control that allows users to create original music by inputting text prompts, then edit the audio without switching to separate software. Users can specify musical styles in their prompts to produce tracks like “happy dance” or “sad jazz.”

Adobe says integrated editing controls let users tweak patterns, tempo, intensity and structure of the AI-generated music. Sections can be remixed and looped as backing tracks or background music. The tool can also adjust audio “based on a reference melody” and extend clip length for set animations or podcasts. Details on editing interface and upload options for custom reference tracks are unclear.

Read more of this story at Slashdot.

Read More 

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