Month: February 2023
Using predictive LTV to juice up marketing campaigns
Incorporating predictive LTV helps make more informed, data-driven decisions and improves campaign results.
Using predictive LTV to juice up marketing campaigns by Walter Thompson originally published on TechCrunch
As a marketing veteran, you’re likely familiar with the concept of LTV (lifetime value) and its importance in determining the success of your acquisition strategies. But, are you utilizing predictive LTV in your day-to-day decision-making? If not, you’re missing out on a powerful tool that can give you a competitive edge and an opportunity drive growth for your business.
Predictive LTV is a method of precisely estimating the future value of a customer, based on their historical behavior and other relevant data. By combining this prediction with traditional metrics such as CAC (customer acquisition cost), you gain a new dimension of knowledge that was previously inaccessible to you. This allows you to make more informed decisions that balance the cost of acquisition with your predicted return on investment.
In a sense, not using predictive LTV to inform decisions is like going on a hike, not knowing where it will end and how hard it will be. You may have a general idea of where you’re going, but without advanced tools and technology, you could easily get lost, sidetracked or miss your destination altogether.
Identifying high-value customers early in their life cycle is one of the biggest benefits of predictive LTV. You can use this to build more targeted, effective acquisition strategies, that focus on acquiring and retaining customers. In addition, you can decide how much to invest in acquisition and retention efforts based on your customers’ predicted lifetime value.
CAC-only optimization
CAC-only optimization. Image Credits: Voyantis
CAC and predictive LTV optimization
CAC and predictive LTV optimization. Image Credits: Voyantis
Balancing risk and growth with predictive LTV
Before delving into the different approaches to predictive LTV, it’s important to understand the type of decisions that predictive LTV can inform. Predictive LTV can play a crucial role in shaping a business’s day-to-day decision-making. Here are some examples of how it can be incorporated:
Using predictive LTV to juice up marketing campaigns by Walter Thompson originally published on TechCrunch
Most ransomware payments go on to fund many further attacks
Threat actors rarely use ransom money for vacation.
When a threat actor manages to extort money out of a ransomware victim, they rarely use the cash to take a holiday – but instead use the newly acquired funds to finance more cybercriminal activities, new research has found.
A report from by Trend Micro claims that while just 10% of ransomware victims end up paying the ransom, the money paid often gets used in future attacks.
The report also found that the victims that agree to pay the ransom usually do it quickly, and are often forced to pay more per incident.
Funding more attacks
What’s more, although the risk is not homogenous and differs between sectors, company size, countries, etc. – there is a dose of similarity between them. Namely, victims in some countries, and some verticals, usually pay a higher demand than others, and that makes them a more popular target among attackers.
Usually, businesses are advised against paying the ransom. The payment does not guarantee they’ll get their data back, even partially. At the same time, it motivates the attackers to continue with their ransomware operations. And finally – there is no guarantee that the same organization will not be targeted again – by the same threat actor, or someone completely different.
Trend Micro also added that paying the ransom “often only results in driving up the overall cost of the incident with few other benefits”.
Instead, the companies should build their infrastructure and be prepared for potential attacks. The best time of year to do so is in January, and July-August, as those are the periods when ransomware monetization activities are at their lowest, the researchers said.
“By prioritizing protection left of the kill chain, continuing in-depth analysis of the ransomware ecosystems, and focusing global efforts on reducing the percentage of victims paying,” businesses could make ransomware attacks less profitable for the attackers.
Here are the best firewalls at the moment
Apple Reportedly Has Secretive ‘Startup’ Team Working on Experimental Technologies for Future Devices
Apple’s secretive Exploratory Design Group is working on a range of next-generation technologies, Bloomberg’s Mark Gurman reports.
In his most recent newsletter, Gurman revealed new information about Apple’s Exploratory Design Group, known as “XDG” inside the company. The team is apparently highly secretive, even by Apple’s notoriously high standards. People working on one project within the group are not permitted to communicate about their work with other members of XDG that are tasked with a different project. Individuals are also organized by skill set rather than specific projects, meaning that XDG members often work on several different projects simultaneously.The Exploratory Design Group operates as a startup within Apple and is made up of only a few hundred people, mostly engineers and academic types. That’s a far cry from the many hundreds of people in the Special Projects Group, which is focused on Apple’s self-driving car, or the more than a thousand engineers in Apple’s Technology Development Group, the team building the mixed-reality headset.XDG also receives significant financial resources and members are encouraged to work on projects until they can determine whether or not an idea is viable, rather than “churn out” new features for devices like the iPhone.
Last week, Gurman revealed that XDG was behind Apple’s recent breakthrough with non-invasive blood glucose monitoring technology. The group is said to be actively working on next-generation display technology, artificial intelligence, low-processor technologies, next-generation batteries for smartphones, and health features for headset devices to help people with eye diseases. Chip and battery technologies developed by XDG have purportedly already shipped in iPhone, iPad, and Mac models for several years.Tag: Mark Gurman
This article, “Apple Reportedly Has Secretive ‘Startup’ Team Working on Experimental Technologies for Future Devices” first appeared on MacRumors.comDiscuss this article in our forums
Apple’s secretive Exploratory Design Group is working on a range of next-generation technologies, Bloomberg‘s Mark Gurman reports.
In his most recent newsletter, Gurman revealed new information about Apple’s Exploratory Design Group, known as “XDG” inside the company. The team is apparently highly secretive, even by Apple’s notoriously high standards. People working on one project within the group are not permitted to communicate about their work with other members of XDG that are tasked with a different project. Individuals are also organized by skill set rather than specific projects, meaning that XDG members often work on several different projects simultaneously.The Exploratory Design Group operates as a startup within Apple and is made up of only a few hundred people, mostly engineers and academic types. That’s a far cry from the many hundreds of people in the Special Projects Group, which is focused on Apple’s self-driving car, or the more than a thousand engineers in Apple’s Technology Development Group, the team building the mixed-reality headset.XDG also receives significant financial resources and members are encouraged to work on projects until they can determine whether or not an idea is viable, rather than “churn out” new features for devices like the iPhone.
Last week, Gurman revealed that XDG was behind Apple’s recent breakthrough with non-invasive blood glucose monitoring technology. The group is said to be actively working on next-generation display technology, artificial intelligence, low-processor technologies, next-generation batteries for smartphones, and health features for headset devices to help people with eye diseases. Chip and battery technologies developed by XDG have purportedly already shipped in iPhone, iPad, and Mac models for several years.
This article, “Apple Reportedly Has Secretive ‘Startup’ Team Working on Experimental Technologies for Future Devices” first appeared on MacRumors.com
Discuss this article in our forums
Mobile Giants Announce United Interface to Lure Cloud Developers
An industry group representing the world’s biggest mobile phone operators announced a new united interface that will give developers universal access to all of their networks, speeding up the delivery of new services and products. From a report: The GSMA will introduce the portal, called Open Gateway, at its annual Mobile World Congress in Barcelona on Monday, its Director General Mats Granryd said in an interview. AT&T, China Mobile, Deutsche Telekom and Vodafone Group are among the 21 GSMA members that will use the interface. “We have the phenomenal reach down to the base station and out into your pocket,” Granryd said. “And that’s what we’re trying to make available for the developer community to ultimately benefit you as a consumer or you as a business.”
Read more of this story at Slashdot.
An industry group representing the world’s biggest mobile phone operators announced a new united interface that will give developers universal access to all of their networks, speeding up the delivery of new services and products. From a report: The GSMA will introduce the portal, called Open Gateway, at its annual Mobile World Congress in Barcelona on Monday, its Director General Mats Granryd said in an interview. AT&T, China Mobile, Deutsche Telekom and Vodafone Group are among the 21 GSMA members that will use the interface. “We have the phenomenal reach down to the base station and out into your pocket,” Granryd said. “And that’s what we’re trying to make available for the developer community to ultimately benefit you as a consumer or you as a business.”
Read more of this story at Slashdot.
A stop-motion Pokémon show is coming to Netflix
Netflix’s long-running Pokémon partnership is heading in a slightly unexpected direction. The streaming service has marked Pokémon Day by unveilingPokémon Concierge, a show featuring stop-motion animation from Japan’s Dwarf Studio. The series follows Haru, who joins Psyduck in meeting various trainers and creatures on vacation.
The companies haven’t shared the cast, format or release date. The production is “coming soon,” Netflix says. However, it’s safe to say you can expect a different style and storyline than the usual tales of Ash, Pikachu and crew.
Netflix first brought Pokémon content to subscribers in 2014, when it added the classic television series and two movies, among other videos. More has flowed in the years since, including the service-exclusive Pokémon Journeys. The strategy remains the same: Netflix potentially draws hordes of younger fans who may stick around for other kid-friendly shows, while The Pokémon Company helps introduce its gotta-catch-em-all brand to a generation that may never watch conventional TV.
Netflix’s long-running Pokémon partnership is heading in a slightly unexpected direction. The streaming service has marked Pokémon Day by unveilingPokémon Concierge, a show featuring stop-motion animation from Japan’s Dwarf Studio. The series follows Haru, who joins Psyduck in meeting various trainers and creatures on vacation.
The companies haven’t shared the cast, format or release date. The production is “coming soon,” Netflix says. However, it’s safe to say you can expect a different style and storyline than the usual tales of Ash, Pikachu and crew.
Netflix first brought Pokémon content to subscribers in 2014, when it added the classic television series and two movies, among other videos. More has flowed in the years since, including the service-exclusive Pokémon Journeys. The strategy remains the same: Netflix potentially draws hordes of younger fans who may stick around for other kid-friendly shows, while The Pokémon Company helps introduce its gotta-catch-em-all brand to a generation that may never watch conventional TV.
It’s time to put ‘The Bachelor’ out to pasture
We’re in the first quarter of the year, which means that a new season of ABC’s The Bachelor is underway. The lead of Season 27 is Zach Shallcross, a 26-year-old who appeared as a contestant on the last season of The Bachelorette.
Shallcross is a fine Bachelor; just that — fine. But the franchise as a whole, created by Mike Fleiss and encompassing Bachelor and Bachelorette as well as Bachelor in Paradise, a more Love Island-ish show, is tired. Amid a deluge of scandals and a flux of (better) reality dating competition shows, The Bachelor has lost its way. After over two decades, it’s time to leave the show in 2023.
Scandal after scandal
The Bachelor’s race problem is well-documented, in terms of both casting and contestant behavior.
Most contestants of the show have been white. It took the show, which is produced by Warner Bros. and aired on ABC, 14 years for a Black Bachelorette, Rachel Lindsay, and 19 years to cast a Black Bachelor, Matt James, since the respective series premieres (Bachelor began airing in 2002, and Bachelorette in 2003); the latter occurred after the 2020 Black Lives Matter protests.
‘The Bachelor’s race problem is well-documented, in terms of both casting and contestant behavior.
Two subsequent Bachelorettes have been Black, Michelle Young and Tayshia Adams, the latter Black-Latino biracial. Matt James has been the only Black lead as of publication. Juan Pablo Galavis was the first Latino Bachelor years earlier, in 2014, but some critics balked at calling him the first Bachelor of color at the time because they said he looked white. There has never been a lead of Asian descent on the show.
SEE ALSO:
How to talk about racism in interracial relationships. Read an extract from ‘The Mixed Race Experience’.
Beyond casting, there have been numerous controversies over past racist conduct by contestants. During Lindsay’s season (Season 13 in 2017), for example, racist tweets from contestant Lee Garrett surfaced. A yearbook photo of one of the 2022 Bachelorette winners, Erich Schwer, in blackface circulated online during the season. Garrett apologized at the “Men Tell All” special towards the end of the show, but there was speculation about his genuineness. Schwer apologized following online backlash.
A similar controversy led to the exit of the previous host of the show, Chris Harrison, in 2021. Photos of Rachael Kirkconnell, the winner of Matt James’s season that same year, at an antebellum plantation-themed frat party surfaced on Reddit after her win. Harrison defended her in an interview with Lindsay, which spun into a separate scandal that led to Harrison leaving The Bachelor. Kirkconnell issued an apology about her involvement at the party, and Harrison apologized for defending her.
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After a single episode of the current season, another controversy boiled up: Contestant Greer Blitzer defended a schoolmate’s use of blackface years before being cast. She issued an apology in an Instagram Story less than a day after the season premiere.
Despite repeating controversies, The Bachelor hasn’t seemed to learn from them. Harrison’s replacement is another white man, Jesse Palmer, who was the lead in 2004. The two subsequent Bachelors since James’ season in 2021 have both been white, with the 2022 lead, Clayton Echard, looking eerily similar to Palmer.
On repeat
The concept of The Bachelor hasn’t changed since the show started. Despite failing to produce lasting couples — only four from Bachelor and four from Bachelorette are still together as of publication — the goal of the show remains the same: propose and get married.
Watching The Bachelor in 2023, following years of a pandemic shining a light on the ills of domesticity — uneven distribution of labor and lack of support for parents, to name two — is like watching The Twilight Zone. We’re supposed to root for a polyamorous dating competition where the prize is monogamous matrimony. When a contestant claims not to be ready to marry someone they’ve only known for a few weeks and on-camera, they’re treated as if that’s absurd.
We’re supposed to root for a polyamorous dating competition where the prize is monogamous matrimony.
Compare this to HBO’s FBoy Island, which was created by former Bachelor producer Elan Gayle. Multiple women leads sniff out the “nice guys” from the “fboys” with the goal of getting a boyfriend at the end of the show. That’s it! A partner! Not some weird legal commitment to someone you met two months ago. Some fans speculate that The Bachelor’s quality has gone downhill since Gayle departed the show.
What’s more, the show’s lack of diversity compounds; The Bachelor fails when it comes to showing sexual minorities and body diversity. A handful of bisexual women have appeared, and Season 23’s lead Colton Underwood later came out as gay, but by and large this is the most heterosexual show on TV. In terms of the latter, only two contestants in the show’s two-decade history were plus-sized as of 2022 (and, if Shallcross’ season is an indication, it’ll stay two).
There have been a couple contestants on The Bachelor that have discussed their disabilities: Sarah Herron on the 2013 season, who was born with one arm, and Abigail Heringer on James’s season, who is deaf.
Beyond the sameness of the show’s format and its contestants, there’s also repetition in its predictable date ideas and manipulated drama. One contestant is inevitably subject to a “villain” edit every season, where hours of footage gets chopped and screwed to portray them in a negative light, for example. Whenever there’s a one-on-one date, you can be sure there’ll be a discussion about relational traumas followed by fireworks. Group dates, meanwhile, are quasi-polyamorous where jealousy abounds. Examples include: “wedding” photoshoots; shopping sprees; football or wrestling competitions; thrill-seeking adventures like bungee jumping or sky diving (especially if the contestants are scared!); and open-mic dates where the contestants are required to bare their soul in front of everyone.
Side bar: Some producer of this show has to have a food kink. Not content with romantic picnics or intimate restaurant meals, Bachelor in Paradise particularly loves to make contestants pour food on themselves and eat it off each other. It’s to the point where Redditors wonder if someone involved has a food fetish, and I’m inclined to agree. No one wants to see a sexy ground meat date! Remember the chocolate bath in the Australian edition!?
Sticking to formula is The Bachelor way— when the show has ventured from its usual format, the results are subpar. Take the last season of The Bachelorette, which featured two leads: Rachel Recchia and Gabby Windey. Since the contestants had the choice of Bachelorette, Recchia and Windey faced hardship instead of that signature solo pedestal reverence. Usually, the leads are treated with the highest of esteem, but with that season, fans accused the show of humiliating them.
Savvier audiences and shows
Beyond the aforementioned “villain” edits, The Bachelor is consistently called out for suspicious cuts and “frankenbiting,” or splicing audio and video to alter how events actually happened. In the era of social media, audiences are savvier than ever when it comes to recognizing manipulative editing — especially in its later seasons. The Bachelor is far from the only reality show that does this, but it’s reached a point where even a contestant on the current season, Christina Mandrell, pointed out editing flubs.
The reality show landscape is considerably more vast now than two decades ago, which means audiences are becoming fluent in these tricks. In 2002, when The Bachelor first aired, the genre was just finding its footing. Now, there’s an abundance of choices in programming, like FBoy Island, Too Hot to Handle, Are You the One?, Love Island, Love is Blind, Married at First Sight, Temptation Island, The Ultimatum, Dated and Related, and Single’s Inferno. Audiences don’t have to settle for the same Bachelor format and drama.
I recently watched the 2019 season of Are You the One?, a reality dating competition on MTV, which featured an all-bisexual cast. It was messy and riveting, just what reality TV should be. Watching the eighth season of the show, I couldn’t help but think about The Bachelor and how I haven’t felt the same excitement in years. With its retrograde prize and lack of growth, it’s time for The Bachelor to forego the final rose and step aside.
We’re in the first quarter of the year, which means that a new season of ABC’s The Bachelor is underway. The lead of Season 27 is Zach Shallcross, a 26-year-old who appeared as a contestant on the last season of The Bachelorette.
Shallcross is a fine Bachelor; just that — fine. But the franchise as a whole, created by Mike Fleiss and encompassing Bachelor and Bachelorette as well as Bachelor in Paradise, a more Love Island-ish show, is tired. Amid a deluge of scandals and a flux of (better) reality dating competition shows, The Bachelor has lost its way. After over two decades, it’s time to leave the show in 2023.
Scandal after scandal
The Bachelor‘s race problem is well-documented, in terms of both casting and contestant behavior.
Most contestants of the show have been white. It took the show, which is produced by Warner Bros. and aired on ABC, 14 years for a Black Bachelorette, Rachel Lindsay, and 19 years to cast a Black Bachelor, Matt James, since the respective series premieres (Bachelor began airing in 2002, and Bachelorette in 2003); the latter occurred after the 2020 Black Lives Matter protests.
‘The Bachelor’s race problem is well-documented, in terms of both casting and contestant behavior.
Two subsequent Bachelorettes have been Black, Michelle Young and Tayshia Adams, the latter Black-Latino biracial. Matt James has been the only Black lead as of publication. Juan Pablo Galavis was the first Latino Bachelor years earlier, in 2014, but some critics balked at calling him the first Bachelor of color at the time because they said he looked white. There has never been a lead of Asian descent on the show.
Beyond casting, there have been numerous controversies over past racist conduct by contestants. During Lindsay’s season (Season 13 in 2017), for example, racist tweets from contestant Lee Garrett surfaced. A yearbook photo of one of the 2022 Bachelorette winners, Erich Schwer, in blackface circulated online during the season. Garrett apologized at the “Men Tell All” special towards the end of the show, but there was speculation about his genuineness. Schwer apologized following online backlash.
A similar controversy led to the exit of the previous host of the show, Chris Harrison, in 2021. Photos of Rachael Kirkconnell, the winner of Matt James’s season that same year, at an antebellum plantation-themed frat party surfaced on Reddit after her win. Harrison defended her in an interview with Lindsay, which spun into a separate scandal that led to Harrison leaving The Bachelor. Kirkconnell issued an apology about her involvement at the party, and Harrison apologized for defending her.
Want more sex and dating stories in your inbox? Sign up for Mashable’s new weekly After Dark newsletter.
After a single episode of the current season, another controversy boiled up: Contestant Greer Blitzer defended a schoolmate’s use of blackface years before being cast. She issued an apology in an Instagram Story less than a day after the season premiere.
Despite repeating controversies, The Bachelor hasn’t seemed to learn from them. Harrison’s replacement is another white man, Jesse Palmer, who was the lead in 2004. The two subsequent Bachelors since James’ season in 2021 have both been white, with the 2022 lead, Clayton Echard, looking eerily similar to Palmer.
On repeat
The concept of The Bachelor hasn’t changed since the show started. Despite failing to produce lasting couples — only four from Bachelor and four from Bachelorette are still together as of publication — the goal of the show remains the same: propose and get married.
Watching The Bachelor in 2023, following years of a pandemic shining a light on the ills of domesticity — uneven distribution of labor and lack of support for parents, to name two — is like watching The Twilight Zone. We’re supposed to root for a polyamorous dating competition where the prize is monogamous matrimony. When a contestant claims not to be ready to marry someone they’ve only known for a few weeks and on-camera, they’re treated as if that’s absurd.
We’re supposed to root for a polyamorous dating competition where the prize is monogamous matrimony.
Compare this to HBO’s FBoy Island, which was created by former Bachelor producer Elan Gayle. Multiple women leads sniff out the “nice guys” from the “fboys” with the goal of getting a boyfriend at the end of the show. That’s it! A partner! Not some weird legal commitment to someone you met two months ago. Some fans speculate that The Bachelor‘s quality has gone downhill since Gayle departed the show.
What’s more, the show’s lack of diversity compounds; The Bachelor fails when it comes to showing sexual minorities and body diversity. A handful of bisexual women have appeared, and Season 23’s lead Colton Underwood later came out as gay, but by and large this is the most heterosexual show on TV. In terms of the latter, only two contestants in the show’s two-decade history were plus-sized as of 2022 (and, if Shallcross’ season is an indication, it’ll stay two).
There have been a couple contestants on The Bachelor that have discussed their disabilities: Sarah Herron on the 2013 season, who was born with one arm, and Abigail Heringer on James’s season, who is deaf.
Beyond the sameness of the show’s format and its contestants, there’s also repetition in its predictable date ideas and manipulated drama. One contestant is inevitably subject to a “villain” edit every season, where hours of footage gets chopped and screwed to portray them in a negative light, for example. Whenever there’s a one-on-one date, you can be sure there’ll be a discussion about relational traumas followed by fireworks. Group dates, meanwhile, are quasi-polyamorous where jealousy abounds. Examples include: “wedding” photoshoots; shopping sprees; football or wrestling competitions; thrill-seeking adventures like bungee jumping or sky diving (especially if the contestants are scared!); and open-mic dates where the contestants are required to bare their soul in front of everyone.
Side bar: Some producer of this show has to have a food kink. Not content with romantic picnics or intimate restaurant meals, Bachelor in Paradise particularly loves to make contestants pour food on themselves and eat it off each other. It’s to the point where Redditors wonder if someone involved has a food fetish, and I’m inclined to agree. No one wants to see a sexy ground meat date! Remember the chocolate bath in the Australian edition!?
Sticking to formula is The Bachelor way— when the show has ventured from its usual format, the results are subpar. Take the last season of The Bachelorette, which featured two leads: Rachel Recchia and Gabby Windey. Since the contestants had the choice of Bachelorette, Recchia and Windey faced hardship instead of that signature solo pedestal reverence. Usually, the leads are treated with the highest of esteem, but with that season, fans accused the show of humiliating them.
Savvier audiences and shows
Beyond the aforementioned “villain” edits, The Bachelor is consistently called out for suspicious cuts and “frankenbiting,” or splicing audio and video to alter how events actually happened. In the era of social media, audiences are savvier than ever when it comes to recognizing manipulative editing — especially in its later seasons. The Bachelor is far from the only reality show that does this, but it’s reached a point where even a contestant on the current season, Christina Mandrell, pointed out editing flubs.
The reality show landscape is considerably more vast now than two decades ago, which means audiences are becoming fluent in these tricks. In 2002, when The Bachelor first aired, the genre was just finding its footing. Now, there’s an abundance of choices in programming, like FBoy Island, Too Hot to Handle, Are You the One?, Love Island, Love is Blind, Married at First Sight, Temptation Island, The Ultimatum, Dated and Related, and Single’s Inferno. Audiences don’t have to settle for the same Bachelor format and drama.
I recently watched the 2019 season of Are You the One?, a reality dating competition on MTV, which featured an all-bisexual cast. It was messy and riveting, just what reality TV should be. Watching the eighth season of the show, I couldn’t help but think about The Bachelor and how I haven’t felt the same excitement in years. With its retrograde prize and lack of growth, it’s time for The Bachelor to forego the final rose and step aside.
Deals: Get the New M2 Pro 14-Inch MacBook Pro for All-Time Low Price of $1,799 ($200 Off)
Apple’s 14-inch MacBook Pro (10-Core M2 Pro, 512GB) has hit a new record low price on B&H Photo, priced at $1,799.00, down from $1,999.00. This sale should remain around through February 28 at 11:59 p.m. EST, and right now only B&H Photo has the discount.
Note: MacRumors is an affiliate partner with B&H Photo. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
At $200 off, this is now the best price we’ve ever tracked on the 2023 14-inch MacBook Pro. This notebook is just over a month old, so this is a fantastic deal on the brand-new model, particularly compared to other retailers’ deals which only reach about $50 off the computer.
$200 OFF14-inch MacBook Pro (M2 Pro 512GB) for $1,799.00
Apple updated the MacBook Pro line in January 2023 with the new 14-inch and 16-inch models. This included next-generation M2 Pro and M2 Max chips, increased maximum memory, longer battery life, HDMI 2.1 with 8K display support, faster Wi-Fi 6E, and Bluetooth 5.3 support.
You can find the best monthly deals on all new MacBook Pro and MacBook Air notebooks in our new “Best Deals” guide. Be sure to visit the guide and bookmark it if you’re on the hunt for a new Apple notebook; we’ll be updating it weekly as we discover new MacBook offers across the web.Related Roundup: Apple Deals
This article, “Deals: Get the New M2 Pro 14-Inch MacBook Pro for All-Time Low Price of $1,799 ($200 Off)” first appeared on MacRumors.comDiscuss this article in our forums
Apple’s 14-inch MacBook Pro (10-Core M2 Pro, 512GB) has hit a new record low price on B&H Photo, priced at $1,799.00, down from $1,999.00. This sale should remain around through February 28 at 11:59 p.m. EST, and right now only B&H Photo has the discount.
Note: MacRumors is an affiliate partner with B&H Photo. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
At $200 off, this is now the best price we’ve ever tracked on the 2023 14-inch MacBook Pro. This notebook is just over a month old, so this is a fantastic deal on the brand-new model, particularly compared to other retailers’ deals which only reach about $50 off the computer.
Apple updated the MacBook Pro line in January 2023 with the new 14-inch and 16-inch models. This included next-generation M2 Pro and M2 Max chips, increased maximum memory, longer battery life, HDMI 2.1 with 8K display support, faster Wi-Fi 6E, and Bluetooth 5.3 support.
You can find the best monthly deals on all new MacBook Pro and MacBook Air notebooks in our new “Best Deals” guide. Be sure to visit the guide and bookmark it if you’re on the hunt for a new Apple notebook; we’ll be updating it weekly as we discover new MacBook offers across the web.
This article, “Deals: Get the New M2 Pro 14-Inch MacBook Pro for All-Time Low Price of $1,799 ($200 Off)” first appeared on MacRumors.com
Discuss this article in our forums